OFCOM’s 2020 campaign for DAB +.
“data-medium-file =” https://i1.wp.com/www.xavierstuder.com//srv/htdocs/wp-content/uploads/2020/05/DAB_plus_2020.jpg?fit=300%2C173&ssl=1 “data-large- file = “https://i1.wp.com/www.xavierstuder.com//srv/htdocs/wp-content/uploads/2020/05/DAB_plus_2020.jpg?fit=940%2C542&ssl=1” class = “wp-image-42754 size -full “title =” OFCOM’s 2020 campaign for DAB +. “src =” https://i1.wp.com/www.xavierstuder.com//srv/htdocs/wp-content/uploads/2020/05/DAB_plus_2020. jpg? resize = 940% 2C542 & ssl = 1 “alt =” OFCOM’s 2020 campaign for DAB +. “width =” 940 “height =” 542 “srcset =” https://i1.wp.com/www .xavierstuder.com / wp-content / uploads / 2020/05 / DAB_plus_2020.jpg? w = 1600 & ssl = 1 1600w, https://i1.wp.com/www.xavierstuder.com//srv/htdocs/wp-content/uploads/2020/ 05 / DAB_plus_2020.jpg? Resize = 300% 2C173 & ssl = 1 300w, https://i1.wp.com/www.xavierstuder.com//srv/htdocs/wp-content/uploads/2020/05/DAB_plus_2020.jpg?resize=1200%2C692&ssl = 1 1200w, https://i1.wp.com/www.xavierstuder.com//srv/htdocs/wp-content/uploads/2020/05/DAB_plus_2020.jpg?resize=768%2C443&ssl=1 768w, https: //i1.wp .com / www .xavierstuder.com / wp-content / uploads / 2020/05 / DAB_plus_2020.jpg? resize = 1536% 2C886 & ssl = 1 1536w “sizes =” (max-width: 940px) 100vw, 940px “data-recalc-dims =” 1 “data-pagespeed-url-hash =” 3297648791 “onload =” pagespeed.CriticalImages.checkImageForCriticality (this); “/>
OFCOM’s 2020 campaign for DAB +.
–
Digital radio by DAB + continues to struggle to gain ground, especially in new cars. The Federal Office of Communications (OFCOM) is therefore launching a new information campaign on digital radio before the scheduled end of FM around 2024 …
While our information society has been fueling the digital boom for decades, the transition to radio of the same kind continues in Switzerland and elsewhere. Obviously, this transition was made a little clumsily and without lack of real will on the continent. It must be said that the FM has fulfilled its mission rather well for decades.
Real problems remain
On paper, we are always very positive: “Better listening quality, wider range of programs, wider broadcasting pool: thanks to these advantages, DAB + has replaced analog ultra-short waves (OUC) as the standard for listening to the radio in Switzerland. In reality, the problems of coverage, especially in tunnels, to address only this point have annoyed more than one. And we’re not talking about a certain “fragility” in digital reception.
In any case, according to the same OFCOM press release, “This technology is already the most widely used method of dissemination in Switzerland today. Only 15% of listeners still listen to the radio exclusively on OUC ”. Obviously, many listeners have probably bought this kind of grandpa receiver to go directly to internet radio using ad hoc devices, mobile or non-mobile applications, etc.
New campaign for DAB +
In our fast-paced information society, to encourage listeners who stayed on FM to switch to digital reception at home or in the car, a new component of the information campaign was launched on Monday. Planned over several years, it aims to support the public by providing information and advice for the upcoming abandonment of FM, according to an OFCOM press release.
This office specifies that radio or TV spots, social media activities, outdoor advertising, measures for device sellers and garages, as well as a public advisory service are planned. “The campaign will last until the abandonment of the OUC is completed,” he insists. Obviously, it is commendable to keep the public well informed, but it should be noted that the total costs of around five million francs are covered by the radio-TV license fee.
Xavier Studer