Several ad formats and new business offerings were unveiled at this year’s IAB NewFronts. The presentations, which took place in New York, focused on the theme of “Stream On”.
NBCUniversal
NBCUniversal introduced four new ad formats available to advertisers on Peacock: Spotlight+, Marquee, Power Break and Must Shop TV.
The Power Break format is similar to a traditional commercial break (which only appears when a viewer pauses their content), but will be combined with data and insights to provide advertisers with personalized creatives for audiences selected.
Spotlight+ offers full brand integration with broadcasts, allowing it to deliver communications to both streaming and linear channels, as well as select third-party platforms.
NBCUniveral’s Marquee solution is focused on advertising in sports content and allows brands to place targeted ads next to a game score when a significant event occurs (such as a goal being scored).
Finally, Must Shop TV is NBCUniversal’s advertising solution that will allow viewers to purchase products that appear in the programs.
Amazon
Amazon has unveiled a new feature that will allow national advertisers to send different advertisements to viewers through devices Fire TV d’Amazon.
Amazon Live will also run ads for viewers to purchase products directly from its TV show series.
YouTube
YouTube will make its trademark protection platform – YouTube Select – available to advertisers on YouTube Shorts content.
TikTok
TikTok has announced plans toextend its contextual advertising solution TikTok Pulse to allow advertisers to place their ads directly after premium content from the online video platform’s For You stream. Early partners of TikTok Pulse include BuzzFeed, DotDash Meredith, Conde Nast, NBCUniversal, Vox Media, among others.
The company will also offer Max Pulse, a buying mechanism that allows advertisers to serve ads alongside the top 4% of trending content.
Snap
snap announced its new advertising offerFirst Story, which will allow advertisers to reserve the first Snap ad (the video ad between friends’ Stories) that Snapchatters will see.
Its First commercial and First Lens offerings will also allow advertisers to book the first non-skip six-second ad or sponsored AR lens users will see.
The platform will also test the ability for its generative chat AI, known as My AI, to send users sponsored links in relevant conversational moments.
Meta
Meta has revealed that it is bringing augmented reality to Reels Ads and Facebook Stories, expanding its AR ad offering which previously included Facebook Feed, Instagram Feed and Instagram Stories.
The company also said it will make Reels Ads more interactive and include a call to action on Facebook and Instagram Reels that displays an ad thumbnail and additional details such as the brand’s website URL.
Advertisers will now be able to work with select third-party measurement companies on Reels campaigns. Additionally, Meta said it was working with a number of measurement companies on a Reels visualization reporting feature.
By Ahmed Elkady – The Media Leader US)
2023-05-08 22:06:31
#York #advertising #formats #talk #town #IAB #NewFronts
