Amazon has been accused of failing to provide good enough information to its customers, Bloomberg said.
The company did not provide details on which of the products released on demand were sponsored. A complaint has been filed with the Federal Trade Commission by US working groups.
One in four products on the platform is sponsored by a third party. However, this is not correctly stated on the site.
This means that many of the ads are misleading. It is urged to review the entire search program.
Representatives of the company commented on the topic. They explained that the search is programmed to show products that are useful to consumers.
Sponsored products are an option that offers the most appropriate purchases for the consumer.
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