Created in 1975, the Neuchâtel cable operator Video 2000, with its 30,000 customers on the coast and in the Valleys, has adopted a new identity, Ello. It is also strengthening its regional roots by increasing its services installed in the canton.
“We often talk about the quarantine crisis, but in our case, it will not go through a divorce, even if we change our name.” Antoine Grandjean, chairman of the board of directors of Vidéo 2000, dares to use metaphor to present the new name of his company, which becomes Ello.
The quarantine crisis mentioned by Antoine Grandjean refers to the company’s 45 years of existence. Video 2000 was indeed created …