– I just have to send a tribute to the great gang in Nettavisen who in a couple of years has gone from having the fewest pure digital subscribers in Amedia to having by far the most. Congratulations!
The message, which was posted on the group’s intranet last week, brought wide smiles to the home offices, to the desk and all the way to the editor – in – chief’s office in Nettavisen. There, Gunnar Stavrum sees that one has also passed another milestone in newspaper history full of anniversaries.
– It is no small achievement that we now have 20,000 paying subscribers. The growth over the last year and a half has been enormous. When we entered 2019, there were around 6,000 in our subscription register, he says with a smile.
Completely change
The online newspaper is owned by Amedia, a group that as recently as 2012 had to change its strategy 180 degrees to secure the future. To the great skepticism of many, they went “all in” behind the payment wall as the advertising revenues did not extend to the group’s many newspaper houses. Now the majority of everything that is produced was to be sold and not given away.
Many feared a resounding failure.
On the contrary. It was a success story that is unparalleled in Norwegian media history and the group now manages with annual profits of several hundred million kroner.
– The so-called plus strategy turned everything around for Amedia and we have also benefited greatly from this after the group took full ownership with us in 2017. We draw on their experiences and not least all the good content produced in the group. It is a mainstay in the progress we have had in the subscription market, says Nettavisen’s plus editor Liv Ingrid Mellemseter, knowing that Nettavisen is now largest not only in the number of readers in Amedia, but also measured in the number of digital subscribers.
All newspapers in one subscription
This summer, Amedia and Nettavisen launched a product that Mellemseter characterizes as the very driving force in the growth seen in the reader market this summer. Gunnar Stavrum called it a Netflix subscription for local newspapers.
– From today, all Nettavisen’s subscribers can get over 70 local newspapers from all over the country on the purchase. It’s quick to register, and afterwards you can read Norwegian newspapers as a “Spotify subscription”: Everything you want, all the time! he wrote in his column Nett på sak.
– It is perfect if you are tired of national thinkers from Oslo and want news from home, he added.
With the subscription solution, you buy a subscription not only for Nettavisen, but for all Amedia’s 70 local newspapers.
– This is a unique model that we know many have been waiting for. Now, for the first time, Norwegian newspaper readers can have direct access to all our content over 900 journalists from Lyngdal in the south to Honningsvåg in the north produce daily. Locally, regionally and nationally, Amedia’s new CEO Anders Opdahl said at the launch.
On his first day as CEO of Amedia, Anders Opdal can state that Nettavisen is the portfolio’s largest newspaper measured in the number of subscribers.
With the subscription you also get access to all broadcasts in direct Sports, including the Toppserien, the PostNord league, the elite series in handball and when Bodø / Glimt will go out in qualification for the Europa League.
If you are already a subscriber to Nettavisen Pluss, you can upgrade to + Alt her.
If not, you can buy Nettavisen + Alt her.
Here are all the newspapers you can access with + Alt:
Troms and Finnmark
Nordland
Trøndelag
inland
Oslo
The bay
Vestfold and Telemark
Agder
Rogaland
Vestland
Møre and Romsdal
National
If you are already a subscriber to Nettavisen Pluss, you can upgrade to + Alt her.
If not, you can buy Nettavisen + Alt her.
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