While Google is deploying more and more dangerous tricks and more and more ads to drive people towards the ad-free Premium subscription, it looks like Netflix‘s ad-supported package is becoming more and more successful. The streaming giant recently announced that more than 70 million users worldwide already use this option, even though it is not yet available in many markets.
70 million users really seems like a lot at first, but if you put this subscriber base in context, the success of the ad-supported package becomes much more understandable. Because in May it could only boast of 40 million users, and in January only 22 million accepted the ads for the lower monthly fee. You can see that the growth is almost terrifying compared to how much people supposedly can’t stand advertising.
Last but not least, in those countries where the advertising-supported package can be used, more than 50% of new subscribers voted for this option.
By the way, the ads appearing within the interface are managed by Microsoft. In Canada, Netflix is already experimenting with its own advertising technology, which means that the streaming service wants to break away from Redmond as soon as possible. According to the news, Netflix’s self-developed advertising platform may be introduced worldwide in the course of next year.
Source: GSMArena
Follow too NapiDroid.hu-ta for the latest Android news!
