Netflix will begin revealing view rates

The streaming platform, Netflix, has announced its participation in the TV rating agency Barb, in order to study the behavior and characteristics of its audience and provide data on viewing rates, as reported by the British Broadcasting Corporation (BBC).

This is the first time Netflix has entered into a contract with an independent outside entity. they were not”NetflixShe didn’t publish accurate viewer numbers reports, but she was pleased to post excerpts from her most popular shows with audiences.

Barb will begin posting her view rate reports and numbers on Netflix, starting in November.

This collaboration between “Netflix” and “Barb” is an important point, as it will provide an accurate picture of the success or failure of the streaming giant’s releases.

Barb provides viewer numbers and audience ratings services in the UK. Barb has more than 300 TV channels and will be releasing reports with reviews on Netflix programming.

There are several networks in common with the “Barb” agency, such as “BBC” and “ETV”.

“In 2019, I welcomed the idea of ​​independently measuring Netflix’s audience,” said Reed Hastegner, co-CEO of Netflix.

“Our audience measurement is constantly adapting to new platforms and devices that people use to watch their favorite TV shows,” said Justin Sampson, CEO of Barb. He added: “We took a huge step forward last year when we started publishing audience reports for our live streaming services. Commitment Netflix With Barb we send a clear signal that what we do is valuable for new and established players in the market. “

The timing coincides with the release of the fifth season of the royal drama The Crown, which could have a huge impact on Barb’s ratings during the first few weeks of the inclusion’s air.