Netflix’s crackdown on account sharing, which was trialled in various markets in Latin America and Europe, has finally returned to their main US market.According to Netflix in the first season of 2023letter to investorsAs mentioned in the report, they launched the paid sharing account function in four markets in the first quarter, and are satisfied with the results, and will start to expand to more markets in the second quarter, including the United States.
The four markets Netflix refers to are Canada, New Zealand, Portugal, and Spain, where there are shared accounts, but not up to two users who live together can choose to pay an additional fee to continue this usage.streaming platformemphasizethe main user generally has no problem logging in to the smart TV in the hotel when traveling. They just hope that users who do not live in the same place can set up their own accounts.
In the past, Netflix revealed that they expected more than 100 million home users to watch through streaming parasites, which affected their income and investment in new works. But after Netflix started cracking down on account sharing, how many subscribers would just pay extra, or just ignore it? After all, there are many streaming video platforms to choose from today.