Netflix. Such a strategy also offers advertisers a long-term vision. They can think of sophisticated and different advertising campaigns.
A head of advertising at Netflix told the FT that “brands are extremely excited about being associated with Netflix content and are now starting to look at a lot more innovation around these new formats, with more partnerships strategic”.
Since the launch of the “Essential” offering, Microsoft has managed advertising on Netflix. Microsoft’s role is to design and manage the platform for advertisers who want to run ads on Netflix.
According to a source from the FT, the partnership will probably end at the end of next year. This is an opportunity for Netflix to increase its innovation capacity.
Netflix wants to introduce other ads
According to another source, cited by the FT, Netflix could use its customer data to create more personalized marketing: “Today, we can write 15 episodes of an ad and guarantee that the viewer will see them in the right order. So it’s interesting”.
It also seems that Netflix wants to extend this advertising strategy to its online games as well. The first real assessment of ad-supported subscriptions could come on July 19, when the company will present its quarterly results.
2023-07-04 07:18:00
#Netflix #radical #change #platform #ads
