After two consecutive years where Netflix had announced that it would have at least one movie premiere per week, the leading streaming platform has decided to change its strategy a bit and bet on the production of fewer movies, according to a new report released today. Bigger, better and less is the goal of the company that is being driven by Scott Stuberhead of division [vía].
It is reported that the main affected are live-action family films, independent films with a budget of less than 30 million dollars and animation. Though Netflix wants to focus on making bigger movies, making better movies and releasing less, there is also a lack of clarity of its strategy, as people inside and outside the company are not clear on this business model.
While some sources have confirmed that small movies are not going away, just that they will be fewer, but more specialized with the aim of targeting a more specific audience. And in the same way it does not mean that the few titles that are released will be of more than $150 millions of dollars. One of the proposals is that instead of making two films of $10 million dollars each, only one story is made with the budget of those two, that is $20 MDD.
This is also intended to reduce the excessive number of executives that were in that area of films. On the other hand, the company will continue betting on acquisitions, as shown by the recent agreement of more than $50 million dollars for Pain Hustlersthe thriller starring Emily Blunt and led by David Yates.
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All this is caused by a relaunch that responds for the better to the loss of subscribers that it had last quarter, for the first time in ten years, and the dangerous growth that its competition is having, specifically Disney with all its streaming services, which together achieve 205 million subscribers, behind 221 what’s wrong with it Netflix. In addition to the loss of value of their shares.
There is no doubt that this is an uncertain moment for the streaming giant that is looking for its new strategy to continue to remain in the public’s taste. It is expected that in the coming weeks, Netflix Make your size and genre strategy clearer when you meet with producers and directors.
Some say that the era of expensive vanity projects, as many catalog The Irishmanit’s probably over by now. However, many others trust that this will not be entirely the case, since there will always be great exceptions as in all companies of Hollywood.
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