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Netflix joins forces with Microsoft to develop its new low-cost subscription modality but with the inclusion of advertising, as announced by the streaming platform in an official statement this Wednesday. “Microsoft has a proven ability to support all of our needs as we work together to build a new ad-supported offering,” said Netflix COO Greg Peters. new subscription plan whose creation was announced in April. A modality that will complement the basic, standard and exclusive packages (without advertising), and for which Microsoft has provided “flexibility”, “innovation” and “solid protection of customer privacy”. “Our long-term goal is clear: More choice for consumers and a television brand experience that improves the conditions advertisers have in the linear format,” Peters concluded.
It is this last point, as an intermediary in advertising, it is where Microsoft will provide its services to Netflix. “Sellers who look to Microsoft for their advertising needs will have access to Netflix’s audience and all of its quality television online inventory,” Microsoft President of Web Experiences Mikhail Parakhin said in a separate statement released by the technology company this week. Wednesday.
The decision to create a new low-cost subscription plan comes after a loss of competitiveness of Netflix in the streaming platform market, which has resulted in a slowdown in the company’s growth rate and has led to a significant reduction in its workforce. Furthermore, according to the company’s latest earnings report, published in April, Netflix lost 200,000 subscribers during the first quarter of 2022, a period in which it obtained net profits of 1,597 million dollars, below the 1,706 it achieved during the first three months of the previous year.
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