Elan, Luko, Lemonade, Leocare, Lovys, Otherwise, Wilov … If their names don’t mean anything to you, know that, each in their own way, these neo-insurers are shaking up a little, a lot, the way of conceiving insurance and the relationship customer, as online banks did a few years ago. Overview of the main benefits to glean from your auto and home contracts, but also dog-cat, loan insurance, telephone, scooter …
A simplified subscription
This is one of the first assets put forward by these new players who offer 100% mobile insurance contracts. Wilov or Leocare promise a quote in one minute. Lemonade, Luko and Lovys announce a subscription in two minutes flat. A feat made possible by in-depth work on the offer, revisited from A to Z. “Thus, instead of a very administrative process, where you are asked forty to eighty questions during subscription, we we limit to six “, explains Pierre Stanislas, co-founder of Wilov. What is strictly necessary to choose your guarantees, ceilings, deductibles… and set the price.
To know. “This saves precious time which makes it possible to take out a personalized contract almost instantly and generate a certificate”, observes Christophe Dandois, CEO of Leocare.
Claimed transparency
Digital players tend to be geeky. As a result, when entering the insurance sector, they began to rewrite the contracts, as they would have done for them, in order to fully understand what we are talking about. “We clearly say what is included and what is excluded in our contracts,” said Raphaël Vullierme, president of Luko.
To know. Helped by technology, an effort of clarification, simplification and pedagogy was carried out, with very meaningful visuals: color bars, all kinds of pictograms …
Guarantees easy to modify
Flexible insurance according to the evolution of his lifestyle, even according to the seasons, this is the promise of some operators, who allow their customers to manage their contract with their smartphone.
To know. With a few clicks on the dedicated application, it is thus possible to raise the ceiling of its guarantees after having bought state-of-the-art hi-fi / video equipment, or to reduce it during the wintering period of a two-wheeler …
Competitive rates
All the neo-insurers contacted refuse to talk about low-cost or discount positioning. Their bet: “To offer the best quality / price ratio”, affirms Cécile Mérine, general manager of Otherwise, an insurance company specializing in dog-cat insurance. How? “By paying back, at the end of the year, the fraction of premiums not allocated to reimbursements,” she adds. “But also by redistributing part of the management costs saved thanks to a 100% digital model, free from costly branch networks”, explains João Cardoso, founder of Lovys.
To know. With equivalent guarantees, you can expect to save 15 to 20% on the amount of the annual contribution.
A regular link
Neo-insurers regularly send information to their customers by e-mail or text message, they chat and offer additional services such as veterinary advice, home diagnosis by teleconsultation, carbon footprint … Even if traditional insurers have greatly improved their communication , the new operators are keeping a head start on this point. Ultimately, Luko should make connected objects available in order to be able to detect water damage, an outbreak of fire or even an intrusion, for example.
To know. Leocare plans to provide its customers, via the mobile application, with a road safety service in order to make their journeys safer.
Accelerated disaster management
In the event of water damage or damage, declaration and photos can be transmitted via the mobile application, as with a number of companies and mutuals. In the simplest cases, the customer can be compensated in a few hours, thanks to artificial intelligence, according to Daniel Schreiber, CEO of Lemonade, which offers home insurance to tenants. “In 30% of cases, our claims manager chatbot (conversation program) takes care of the entire file, from data collection, risk analysis to compensation payment, without human intervention. “
To know. For the most complex claims, particularly in the event of bodily injury, processing times will remain fairly close to those of a traditional insurer.
Generosity as a bonus
To break the cliché “insurer = thief”, some neo-insurers undertake to pay back at the end of the year part of the unspent premiums in the management of the company and / or the compensation of claims. Thus, Otherwise grants a bonus to its policyholders in proportion to their contribution, while Luko and Lemonade give the surplus to associations chosen by their policyholders.
Car: contracts that adapt to use
Wilov offers you to pay a basic subscription when your car is stationary, increased by 24 hours of driving when you use your vehicle. Thus, when you are not driving, your premium is reduced to the strict minimum (20 € / month on average). The result is savings of 30 to 50% on an all-risk premium, according to its founder Pierre Stanislas. Another approach at Lemonade, Leocare, Lovys and Luko, where everything can be activated and deactivated on demand or almost *: guarantees (glass breakage, bodily injury, etc.), amounts, deductibles, profiles (secondary driver, etc.), etc.
* 30-day waiting period at Leocare in the event of an increase in guarantees. Immediate consideration in the event of a decrease.
The expert’s opinion
“It is not on guarantees that the differentiation is played out for these new insurance players who, for the most part, market offers from traditional insurers. The distinction is made on their user-friendly digital tools: 100% of the The relationship, from the subscription to the claim declaration, is done on a smartphone. All exchanges are dematerialized, without sending any paper. Pricing is personalized and instantaneous. It is established in a few seconds upon subscription. Another major development, the slippage towards a concept of “insurance on demand”, with non-binding contracts that can be terminated at any time and guarantees that can be adjusted upwards or downwards. Not to mention a completely redesigned customer journey and relationship, in particular with the contribution new value-added services. ”
Thanks to Frédéric Bois, project manager at Sémaphore Conseil.
Read also :
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⋙ Auto, home, mortgage … When can I change insurance?
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