Nordic Entertainment Group (NENT Group) launched a live service Viaplay in the Baltic region.
SVOD is now available in Estonia, Latvia and Lithuania for a single level price of 9.99 euros per month.
This marked the first expansion of Viaplay outside the Nordic countries and the first step As part of the global launch plan, the broadcast device will be expanded to 10 international markets, including Poland and the United States.
The streaming device provides the audience with a wide range of content, from original content, films and series to children’s and live sports content such as the UEFA Champions League and the German Bundesliga.
The company announced a distribution agreement last week Latvian technology and entertainment company Tet, And previously secured a contract with Estonia ‘s leading Telco Elisa. NENT will seek to expand its presence in the Baltic States through additional distribution transactions to take advantage of the territory, where SVOD services are relatively intact.
Anders Jensen, President and CEO of the NENT Group, said: “Today we are taking the expected and very important next step in Viaplay’s growth journey, starting in the Baltic region. World-class quality, award-winning films and series, high-end children’s content and live sports.
“Viaplay already has more than 3 million subscribers throughout the Nordic region and is expected to expand rapidly. I am proud to present our unique stories to an audience in the Baltics today, and I look forward to working with local partners to further develop the Baltics for innovation, participation and entertainment. “
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