In a context where Europe represented 32% of the overnight stays of Colombian travelers between January and March 2024 – Canva credit
The phenomenon of Colombians traveling abroad has grown significantly in recent years. Beyond seeking new cultural and tourist experiences, Colombians have expanded their horizons due to professional, educational and personal reasons.
In 2024, one destination in particular has caught the attention of many: Türkiye. This country, with its unique combination of history, culture and competitive prices, has seen a considerable increase in demand, recording a growth of 450% compared to 2023, according to data provided by Trevolution Group.
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During the first six months of 2024, 26.7 million passengers were registered on national and international flights in Colombiawhich represented an increase of 17% compared to the same period in 2023, according to the National Association of Travel and Tourism Agencies (Anato).
This growth was reflected in the choice of new destinations and the diversification of international travel, with Türkiye emerging as a top favourite.
The remarkable 450% growth in travel demand reflects Colombians’ interest in discovering new destinations outside the traditional ones, while advance booking trends indicate a more structured approach to planning international trips – credit Gettyimages
In a context where Europe represented 32% of the overnight stays of Colombian travelers between January and March 2024, Türkiye has managed to capture the interest of those looking for a combination of culture, history and impressive landscapes.
This destination famous for its historical and architectural landscapes that span centuries of civilization. From the ruins of Ephesus, dating back to classical antiquity, to the modern and vibrant city of Istanbul, this country offers a wide variety of tourist experiences.
Additionally, the surreal landscapes of Cappadocia, with its unique rock formations and hot air balloon rides, have become extremely popular, especially on social media. Colombians, motivated by the desire to discover these cultural and natural treasures, have found in Türkiye an attractive and diverse tourist offer.
Turkey’s rich culture is another factor that has seduced Colombian travelers. The mix between Eastern and Western traditions is reflected in both daily life and gastronomy.. Dishes such as kebabs and sweet baklava have become gastronomic attractions that complement the country’s cultural experience.
Turkey has emerged as the preferred European destination for Colombians in 2024, thanks to its unique combination of history, culture, impressive landscapes and competitive prices – credit Infobae
Furthermore, the hospitality of the Turks and the diversity of their cultural heritage allow travelers to immerse themselves in a complete and authentic experience.
In the era of social media, photogenic landscapes play a crucial role in the choice of tourist destinations. Cappadocia, with its chimney-shaped rock formations and balloon rides at dawnhas gained immense popularity among Colombian travelers.
These types of visually striking experiences not only enrich the trip, but also motivate more people to visit the destination, as users of platforms like Instagram seek to capture these unique images.
Another determining factor that has prompted Colombians to choose Türkiye in 2024 is the quality-price ratio. Compared to other European destinations, Türkiye offers a more affordable experience in terms of accommodation, food and tourist activities.
With such a diverse and accessible tourist offer, it is not surprising that Türkiye has captured the attention of thousands of Colombian travelers this year – credit Gettyimages
According to data from Dyninno Group, the total booking volume for flights and tickets reached USD 639 million in the first half of 2024, with a notable growth of 20% compared to 2023. This affordability has allowed more Colombians to explore Turkey without compromising your travel budget.
While Türkiye has seen an impressive 450% growth in travel, other traditional European destinations such as Spain have seen a 36% drop in 2024. This demonstrates a change in the preferences of Colombian travelers, who seek new experiences beyond the usual destinations.
Additionally, other destinations such as Mexico have also seen an increase in demand, with a growth of 64%, although Turkey has led the growth in international travel from Colombia.
During the first six months of 2024, almost a third of travelers made their reservations more than three months in advance, reflecting a trend towards more organized planning. This contrasts with last-minute bookings, which have decreased compared to previous years.
According to Alex Weinstein, founder of Dyninno Group, this return to advance booking patterns is similar to pre-pandemic times and shows increased confidence in international travel.
