NEC Personal Computer (NEC PC) held an exhibition on the 20th before the release of the 13.3-inch mobile notebook “LAVIE SOL” developed for Generation Z. In addition to explaining LAVIE SOL, which will be released on November 21st, we also introduced the new LAVIE SOL commercial that will be released on the same day, and the POPUP event that will be held from November 21st to 24th.
LAVIE SOL is a 13.3-inch mobile notebook that the company announced on the 14th. It is intended to be used by university students, especially among generation Z, and has a simple and noise-free body design, a long drive / long life battery, and the ability to choose from several variable cases.
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NEC LAVIE Brand Manager Yui Sekiguchi
At the show held on the 20th, NEC LAVIE brand manager Yui Sekiguchi took the stage. He introduced that LAVIE SOL was developed as a PC companion for Generation Z users who are starting a new life such as entering university.
Developed with the needs of Generation Z in mind, it has a round, simple, stylish, light and thin design, has a real driving time of more than 14 hours, and has an AI smart charging function that stops battery depletion so that it can for him to be. used continuously for 4 years Packed with elements such as
We are also developing dress-up issues in collaboration with gameplay. Like a smartphone, you can attach your favorite case to the top panel, making it perfect for Generation Z, who value individuality.
LAVIE SOL is developed for Generation Z
Stylish design, light and thin
AI smart charging that reduces battery drain and extends battery life
You can also choose from more than 1,000 types of dressing cases.
Haruna Kawaguchi
This was followed by a discussion session with Haruna Kawaguchi, an actor who will appear in the new commercial. The new commercial is based on the theme “My world is expanding,” and expresses that LAVIE SOL is like a companion that helps people express their individuality.
When asked about LAVIE SOL, Mr. Kawaguchi said that being able to choose and wear the issue of his choice increases his connection to it, which he says is perfect for adding express one’s individuality. He also said he wanted it to be compact and light so it could go anywhere.
Finally, Mr. Kawaguchi took the opportunity to decorate an original issue. Although it will only be held at the Tokyo venue, a knowledge corner will be organized at the POPUP event. The event will be held at ZeroBase Shibuya in Tokyo from November 21 to 24, and at BIG MAN Plaza in Osaka from December 7 to 8.
You can also experience original case decoration. I actually tried to decorate the case with a glue gun.
A view of the Tokyo center POPUP event. In addition to the actual LAVIE SOL device, many dressing cases will also be on display.
POPUP event overview
[NECLAVIEFall2024BatharÙr[NECLAVIEFall2024BatharÙr CM]By Haruna Kawaguchi “#My world is expanding (30 seconds)
2024-11-20 08:02:00
#NEC #appoints #Haruna #Kawaguchi #commercial #LAVIE #SOL #notebook #aimed #Generation #holding #POPUP #events
How do you think the themes of “expansion” and personal growth depicted in the LAVIE SOL commercial can inspire individuals in their everyday lives?
Ended questions to encourage dialogue and discussion:
1. What attracted you to the message behind the new LAVIE SOL notebook commercial, “My world is expanding”?
2. As someone who values personal expression and accessibility, how does the customization aspect of LAVIE SOL resonate with you?
3. As an actor, how do you approach embodying the character and conveying the brand’s message effectively in a commercial?
4. Can you share your experience of decorating the original issue box at the POPUP event? Which type of decoration did you prefer and why?
5. As a representative of Generation Z, how do you think LAVIE SOL appeals to your demographic, and what features would you like to see in future models?
6. How do you envision the future of technology in your industry, especially as devices like LAVIE SOL become more prevalent?
7. Can you tell us more about the overall vibe and atmosphere at the Tokyo POPUP event? What stood out to you the most?
