Nearly half of Brazilians don’t plan to purchase presents on Valentine’s Day, says ACSP

A nationwide survey performed by the São Paulo Business Affiliation (ACSP) in collaboration with PiniOn confirmed that 44.5% of Brazilians don’t plan to purchase presents for Valentine’s Day this 12 months. The quantity, in keeping with ACSP, represents a rise in comparison with the earlier 12 months of people who find themselves not involved in giving presents on the twelfth.

The survey additionally confirmed that 33.6% of these interviewed indicated that they had been considering of purchasing to have fun the particular date. Of this complete, 45.2% plan to spend greater than in 2023, whereas 28.6% plan to spend much less.

Relating to the extent of spending, most individuals proceed to plan to spend between R$50 and R$300, though this share has elevated in comparison with final 12 months’s survey. final 12 months, reaching 81.6%, celebrating the society.

As for the most well-liked objects, the ACSP factors out that presents for private use and a decrease worth per particular person, paid in money, are thought of regular for the date, not like Day of the Moms, a date that has outcomes along with these presents. added for the house, similar to furnishings and home equipment. Within the clothes sector, ACSP says “the intention to purchase garments and sneakers (31.2%) has decreased in comparison with 2023, remaining even decrease than the extent recorded within the interval earlier than -pandemic (60/70%)”.

Items for private use, similar to magnificence objects, in addition to jewelery and outfits for Valentine’s Day are extremely popular, representing round 50.3% of selections. Candies and bonbons, which alone account for 21.6% of selections, proceed to function on the present checklist, even after Easter. However, objects that weren’t introduced earlier than Covid-19, similar to breakfast baskets and meals supply, appeared.

In response to ACSP economist Ulisses Ruiz de Gamboa, purchasing intentions for Valentine’s Day didn’t present important variations in comparison with final 12 months, though they nonetheless present some modifications in spending habits that occurred throughout ‘ an epidemic. “In any case, the vast majority of interviewees who expressed that they supposed to purchase presents for the date are keen to spend extra and like to make their purchases in small facilities and personally”, mentioned Gamboa, concluding that “this may be very optimistic for. the normal retailer”.

The survey included a pattern of 1,716 respondents throughout the nation.