In today’s digital world, streaming platforms are an indispensable part of our daily lives because they offer us an endless variety of content for entertainment and entertainment. With its completely renewed EON Video Library, Vivacom has not only joined the world’s streaming giants, but also achieved impressive results.
Since the launch of the renewed EON Video Library in February of this year, the company has reported record growth in the number of users and viewership. Nearly half a million people watched hit movie titles and TV series, showing a 45% increase in users compared to the previous year 2023 (1).
These numbers are impressive, but even more impressive is the number of hours watched – over 2,200,000 in the first four months since the Video Library was updated in February. This is nearly a 50-fold increase in viewership over the previous year. “With the modern interface and new functionalities, our TV platform is becoming more and more preferred. Just since the beginning of the year, our subscribers throughout the country have watched EON on more than 1,000,000 devices,” says Ljubomir Maloselski, director of “Products and Services” at Vivacom.
EON Video Library offers users an intuitive interface, new functionalities and integrated advanced artificial intelligence, thanks to which the experience is now even more pleasant and personalized. The team of editors prepares special selections with films and series for the most relevant occasions and holidays, making the choice of content easier and more interesting.
With over 30,000 titles, Vivacom’s EON Video library has become the largest in the country and is constantly updated. Thus, users can find the most suitable content for every mood and occasion. From documentaries and children’s productions to the latest hit movies and series – the choice is huge.
Vivacom also offers different options for activating the innovative TV with the EON LIGHT, EON FULL and EON PREMIUM packages, and users can benefit from the service without a fixed-term subscription contract. This gives them the freedom to choose the most suitable way for them to access the rich content in EON.
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(1) In the period February-May 2024, EON Video Library was used under more than 200,000 contracts by nearly 500,000 users according to the average number of persons in one household according to NSI data for 2021 (infostat.nsi.bg)
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