nearly 8 million customers in Italy

600,000 new users in the first half of 2021. An impressive result for Iliad, to almost 8 million customers in Italy alone.

The numbers are record-breaking ones. Iliad Italia continues to gain customers and confirms the real crack of the summer in the field of mobile telephony. Apparently it’s not just a matter of hot season offers: the first half of 2021 says 600 thousand new users, for a turnover of 383 million euros. That is, a growth of 22.9% compared to the same period of 2020. An incredible rise for what is considered, in terms of numbers and guaranteed offers, the number one of MVNO managers.

Considering that these results were obtained with just three years of activity, Iliad’s march was remarkable. Confirming, nevertheless, that virtual operators (which also rely on traditional networks) they began to climb positions in popularity of users. At the moment, the French operator has a share of 7.8 million mobile users in our country, with a market share of 10%. To stimulate customers in choosing Iliad, both the quality of the service and the transparency.

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The quality of the offers, extremely advantageous especially from an internet point of view, has made it possible to overcome even the stumbling block. That is, the impossibility of changing your rate in the run for a more advantageous one. Customers, in fact, attracted by the amount of internet gigabytes made available at reasonable prices they tend to prefer an Mvno operator like Iliad to a traditional competitor. Moreover, other operators such as Vodafone, Tim itself and WindTre have also adjusted their promotions in order to reduce the gap with the rising operator.

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Today, for the first time since its launch, Iliad also has a positive half-year EBITDA of 6 million euros. In three years, therefore, it has reached a major goal such as break-even, that is, the breakeven point. Virtually a record. Not to mention that the investments have actually resulted in the achievement of the target of 8,500 active sites by the end of the year (currently the operator is at 7,800 with 200 million euros invested). Furthermore, from 30 July 2021, the founder of the group has made it known that the path of the repurchase of minority shareholders will be followed, to accelerate the growth of Iliad also on the Stock Exchange. A long-term success plan.

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