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Wines from Mas Conscience (©Moncoeurhérault)
Interview. Roman Kocholl: “Everything I was looking for”
> Question : What was your background before buying Domaine Mas Conscience in 2020?
Roman Kocholl : I am 56 years old, I have two children. I have lived in the beautiful city of Hamburg for 25 years. For the past 20 years, I have been managing director and owner of a well-known digital agency, which was active across Europe.
How did you come up with the idea of owning a wine estate? Were France and Languedoc in particular your No. 1 destination?
After selling the agency in 2017, I just wanted to make the dream of my life come true! I grew up in a small wine village in southern Germany – and I love French wines. It couldn’t be another country! And it had to be Languedoc. La Livinière, La Clape, Faugères and Terrasses du Larzac were at the top of my short list. I am very happy to have arrived here in Terrasses du Larzac. Of course, for the quality of the wines, the vines, the terroir. But also, to find a beautiful place to live and work in a beautiful landscape.
What attracted you to Mas Conscience to take the plunge?
The estate had everything I was looking for. Not too big, not too small, great vineyards in Aniane, Puéchabon and Saint-Jean-de-Fos and a very good reputation in France. Not to mention the wines and the wonderful location.
How did you find out about Languedoc wines?
As a lover of Syrah and Grenache, my favorite wines, besides the southern Rhône, have long come from Languedoc. Here, a new generation of winemakers are trying to create great things. Always with very different successes, but with great conviction and fantastic results.
You are german. The interest of your compatriots in this wine region is growing. Is it a special link that you want to develop with Mas Conscience?
Wine merchants from particular cellars in Germany have been doing great persuasive work for years and adore Languedoc. But, apart from Belgium and Switzerland, there is still a lot of work to make known and appreciated the wonderful wines of Terrasses du Larzac in the rest of Europe. At Mas Conscience, we want to do our part and present great wines throughout Europe.
As a foreign owner, how do you see the Languedoc vineyard and more locally the Terrasses du Larzac PDO area?
I don’t consider myself a foreigner, I feel European. Things have changed a lot in Languedoc, which is unfortunately not the case everywhere in Europe. In particular, our marvelous, relatively recent appellation is still largely unknown outside of France.
How do you see this resumption of the Mas Conscience domain? What changes, investments or developments are in the pipeline?
Our previous owners have produced great wines and advanced organic farming. However, late work, especially in the cellar, has unfortunately often been overlooked. We will be investing a lot in cellar technology and aging over the next 12 months so that we can take quality to the next level.
Tell us about your team. How did you meet Audrey Bonnet-Koenig, the choice of Claude Gros as consultant oenologist?
As is often the case, it is the little coincidences in life that give developments the turning point. I met Audrey during a tasting at La Pèira and was immediately impressed by her enthusiasm, expertise and personality. However, I never thought we would work together 6 months later! But, luck would have it so and I am very happy. Having Claude in the team is of course a special honor for me. I already knew some of the great wines he had created and the fact that he has worked with Audrey for over 15 years can also be called a beautiful coincidence. Mas Conscience has been working in organic farming for a decade.
How important is organic to you and how do you see this pro-active approach in Languedoc compared to Germany?
Organic farming is very important to me. I wouldn’t want to run a conventionally grown winery. However, I am also of the opinion that it is not necessary to follow all the trends in organic viticulture and that it is not necessary to follow all the esoteric fashions. Languedoc, and in particular our appellation, is certainly a pioneer in organic viticulture. Germany is unfortunately still a developing country, even though many conversions have taken place in recent years and the awareness of winegrowers is slowly changing. However, the much more unfavorable climatic conditions in Germany should be taken as a small excuse. It is not only a question of the future of our vineyards, but of the future of our children!
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