As K-Pop culture continues to rise and even lead fashion trends, SM Entertainment’s trendy boy group NCT Member Jeno Lee continued last yearAs a model on the New York fashion brand Peter Do showlater, this time again FERRAGAMO Favor, announced that he will serve as the first male global brand ambassador.
With Creative Director Maximilian Davis at the helm, the partnership cements the reborn Italian boutique’s connection to a younger audience, as Jeno not only traveled to Milan for FERRAGAMO in February 2023 autumn and winter series big showand then joined hands with brands to start shooting and activities, such as wearing a full suit to appear on the cover of a magazine.
Maximilian Davis, who is committed to reshaping a century-old impression, said: “Jeno Lee has fascinating qualities, and his ability to connect with international audiences through music and personal style is extraordinary. We share the same passion for creativity. We are very lucky. He was able to join FERRAGAMO.”
Jeno Lee also responded that he is very honored: “FERRAGAMO has an incredible legendary history, classic craftsmanship and fashion concepts. I am very happy to create a synergistic effect with FERRAGAMO. I can’t wait to share the next cooperation with you. Please wait and see!”
