The NBA looks inward. The National Basketball Association (NBA) has promoted Amy Brooks as new business advisoras the competition has revealed in a statement.
The body chaired by Adam Silver has stated that Brooks “will be in charge of identifying new national and global commercial opportunities revenue generators for the NBA in this newly created role.”
Until now, Brooks served as a commercial operations and team marketing advisor. Since his arrival in the American basketball competition, he has spearheaded several growth initiatives, such as the sponsorship program Jersey Patch and marketing of international teams.
Before joining the NBA, Brooks worked for consulting firm Bain&Company and was previously a product manager at Sun Microsystems. In parallel with his new position, Brooks will maintain his presence on the board of directors of Block and the Positive Coaching Alliance.
Amy Brooks served, until now, as a commercial operations and team marketing advisor
Silver explained that “as the NBA business continues to evolve, Brooks’ leadership, experience and understanding of the league will be instrumental as we look to further expand our global presence.”
For its part, the NBA recorded its own record of income derived from agreements with its sponsors in 2022-2023, up to 1,660 million dollars. Specifically, the most important sponsorship agreements were those reached by the competition with Sorare and Hisense, as well as the union between the Chicago Bulls and Motorola, and the San Antonio Spurs and Self Financial.
Records from the past course translate into an increase of 1.3% compared to sponsorship income from the previous season. Brands in the technology sector were the ones that made the greatest investment last season.
He cryptocurrency sector made a big bet on competition, investing up to 130 million in sponsorships in the league in 2022-2023. The Crypto company, for example, allocated up to 700 million dollars to acquire the naming rights of the arena of the Los Angeles Lakers and the Los Angeles Clippers.
On October 17, the competition announced that it aims to raise 75,000 million for its audiovisual rights outside the United States, tripling current agreements, valued at $24 billionand which represent annual revenues of 2.6 billion dollars until the end of the current season.
2023-12-22 13:47:15
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