NBA in Mexico, a definite sight

Since the 90s, the NBA It has found its most important market in Mexico outside of the United States and Canada where it has its franchises. To the extent that the 33rd game of what is considered the best basketball in the world will be played in 2024.

The main people are teams of Washington Wizards y Miami Heatwhich at this time leads the so-called NBA City Game 2024 Presented by Michelob Ultra. A sports show that will also end the year of elite events that the capital had with the presence of MLB and Formula 1.

The teams with the most games

Of the 32 NBA games held until 2023 in our country, 13 were regular season games, and 19 were friendly games.

Mexico City has almost monopolized all these games, since 30 have been in the capital of the country, 17 in the Palacio de los Deportes and 13 in the country. Mexico City Arenawhile the other two took place at the Arena Monterrey.

A total of 23 franchises have played at least one game on national soil. So far the San Antonio Spurs and Dallas Mavericks are the teams with the most games, with seven each.

At the same time, Washington will reach four games in its history: two as Bullets in the 90s, and another as the Wizards in 2000. Although Miami has two games in the country and Saturday will be only the third one.

An important alliance

As with all major sporting events that have come to the country, the NBA has been looking for a strong sponsor to move the so-called fan experience to Arena City Mexico, which will be home to the Washington Wizards. For the second year in a row, the brand Michelob Ultrafrom A model groupwhich is in support of this great show.

“Our partnership with the NBA demonstrates our continued commitment to promoting an active lifestyle and enjoyment of sports. With this collaboration, we bring sports fans an experience taken to the next level through our Superior Access. More than sponsorship, it is an example of how we connect our brands, such as Michelob Ultra, with the most important sports platforms, creating unforgettable moments for our audience” said Felipe Ambra, Vice President Marketing at Grupo Modelo.

To better connect with the public in attendance, Michelob Ultra you will perform various activities on match day where you will receive instant rewards such as official merch, NBA League Pass or special edition cans, among others. In addition, he will have a Beergarden for baseball fans to enjoy this duel, as well as souvenir cans that can be found in major stores.

In this way, everything is ready for the Mexico City Arena court to be decorated again with the best basketball in the world, an event that is already a tradition in the country.

Yes