Forbes’ annual report has recorded an 8% increase in the average value of franchises in the NBA over the last year, bringing the figure to US$3.6 billionThis increase follows the average value of the previous year, which was US$3.3 billion.
The report notes that recent television deals have secured broadcast contracts that will exceed US$24 billion in the coming years. This development has had a significant impact on franchise revenues, contributing to the increase in their market value.
In addition to television contracts, the NBA has signed multiple sponsorship agreements with major brands. These contracts have increased advertising revenue, which has also influenced the value of the franchises.
Among the teams that have shown the largest increases The New York Knicks are up 12% and the Los Angeles Lakers are up 10%. These teams have reported revenue from broadcast rights and sponsorship contracts, which contribute to their value.
The impact of these franchises is reflected in the local economies of cities like New York and Los Angeles, where they generate employment and economic activity. Projections for the future of NBA franchises suggest continued growth, driven by the evolution of broadcast and sponsorship agreements, as well as by the continued interest in the league globally.
