The National Basketball Association (NBA) and Foot Locker Europe are pleased to announce a multi-year expansion of their existing partnership, which will see the renowned global footwear and apparel retailer continue as the Official Partner of the NBA in Europe. Foot Locker will also be an Associate Partner of the NBA Paris Games 2025, presented
from Tissot, which will see the Indiana Pacers and the San Antonio Spurs compete in two regular season games at the Accor Arena, Thursday 23 and Saturday 25 January 2025.
Through this expanded collaboration, Foot Locker will strengthen its commitment to promoting basketball and sneaker culture through unique products and experiences. To support its long-term vision of empowering local communities across Europe through basketball, in cities such as Barcelona, Berlin, London, Milan, Paris and Rotterdam, Foot Locker will continue to host youth basketball clinics in partnership with the NBA, offering essential tools, platforms and networks to meaningfully engage the next generation of fans and
players.
“Expanding our commercial partnership with the NBA into Europe solidifies Foot Locker’s global leadership in the cultural context of basketball and strengthens our impact beyond the game,” said Kim Waldmann, Chief Customer Officer of Foot Locker, Inc. “The continued growth of basketball’s influence makes us excited to connect with fans and players through unique events and activations that celebrate the sport and its culture across Europe.”
“The renewed collaboration with Foot Locker Europe strengthens our shared commitment to celebrating the vibrant basketball cultures and rich history of the game in many European communities,” said Dina Ahmad, NBA Europe and Middle East Vice President, Global Partnerships. “We look forward to working with Foot Locker on a variety of fan activations for the two games in Paris in January between the Spurs and Pacers, which will be a week-long celebration of basketball and the NBA for fans everywhere. the region.”
To celebrate the expanded partnership and Foot Locker’s 50th anniversary, renowned fashion designer and artist Jeff Hamilton will create 50 limited-edition NBA jackets, available exclusively as freebies and gifts. Members of Foot Locker’s FLX loyalty program and followers of Foot Locker’s social profiles in Europe will have the opportunity to win a personalized jacket and a subscription to NBA League Pass, the premium live game subscription service available through ‘NBA app.
