The Dallas Cowboys have officially announced the state of Nayarit as their “Official Tourism Destination of Mexico,” marking a new era of collaboration between the American football team and the tourism sector of this state. The agreement was signed at an event held at The Star, in Frisco, Texas, with the presence of the Governor of Nayarit, Miguel Ángel Navarro Quintero.
Photo: Courtesy Dallas Cowboys
This partnership seeks to position Nayarit as a prominent tourist destination among the team’s followers, taking advantage of the Cowboys’ extensive fan base. The initiative is part of a comprehensive marketing strategy that will include various activations, both in the stadium and in digital and traditional media, in order to promote the beaches, magical towns and the rich culture of Nayarit, including the heritage of the Wixárika indigenous communities.
Jacob Stone, Senior Vice President of Corporate Partnerships for the Dallas Cowboys, highlighted Nayarit’s potential as a destination that offers both relaxation and adventure, underscoring the team’s enthusiasm for this partnership. For his part, Governor Navarro Quintero expressed his confidence that this collaboration will attract thousands of fans to the state, highlighting the hospitality of its people and the unique experiences that Nayarit has to offer.
With this agreement, Nayarit is positioned as a tourist reference at an international level, driven by the visibility that the Dallas Cowboys brand will provide and its connection with sports fans.
