News18 Malayalam | September 30, 2023, 4:12 PM IST
Earlier, Nayanthara was criticized for her habit of avoiding promotional events
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Nayanthara is one of those rare stars who does not participate in the promotion of her films. Nayanthara does not attend promotional events with leading heroes even if they are films with them.
Some producers had earlier come out against Nayanthara’s practice of skipping promotional events. However, the actor was not ready to respond to that.
Nayanthara rarely appears not only in promotional events but also in ad films. What could be the reason for this? Finally, Nayanthara’s husband and director Vignesh Sivan has given the answer.
Vicky revealed the reason during the launch of 9Skin, a skincare brand launched by Nayanthara and Vicky. The launching event was held in Malaysia.
Vicky says Nayanthara only does what she feels is right. The director also said that Nayanthara will accept something only if she believes it to be right.
There have been many occasions where they didn’t even promote their own films. Nayanthara believes that if it is good, it will promote itself. Even when he came up with the idea of 9 skins, he thought that Nayanthara’s style would be like this.
He initially thought that Nayanthara would be the brand ambassador of the product. Thought we’d talk about it and end by taking a few pictures.
However, Nayantara wanted a clear understanding of everything from product manufacturing to presentation and distribution. Nayanthara spent time and effort on the design of the product, its bottle, brand font, packaging and so on.
Vicky also says that Nayanthara’s efforts for that have inspired her. Vicky says his wife is his biggest inspiration. Nayanthara has been with her since her first film. He would still listen to them. Vicky says that Nines’ sincerity and dedication to even the smallest things is always inspiring.
