JULIEN SCAVINI’S CHRONICLE – It will become more economical and more ecological to recycle water bottles into clothing, which will then become water bottles again.
From the 1970s onwards, a continuous movement began in clothing, that of the gradual replacement of ancestral natural materials by petroleum derivatives. If Courrège or Cardin had fun with plastic, the usage was rather to imitate cotton or wool. Trousers in tergal or acrylic pullovers arrived. It took time for a plastic garment to look like plastic.
Now, cotton T-shirts, for example, are trying to make them “artificial” by coating them with elastomer. In the next ten years, natural materials will be swept away. Too capricious to produce, too expensive, with a disastrous carbon footprint – cotton in particular. It will become more economical and more ecological to recycle water bottles into clothing, which will then become water bottles again. Not everyone, however, will comply with this injunction.
Luxury will continue to bet on natural fibers. Their clientele…
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