The President of the German Brewers Association (DBB), Dr. Jörg Lehmann, presented the new motifs of the campaign at the federal press conference in Berlin and thanked the representatives of politics and associations for supporting the common goal of further reducing the number of road traffic victims. “We must not and will not slacken in the fight against drink-driving. With the KEINE AUSREDEN campaign as part of the DONT DRINK AND DRIVE campaign, we want to appeal to younger people in particular and convince them to either do without the car or alcoholic beverages,” said Lehmann. “The German brewers stand for conscious enjoyment and a responsible handling of beer. Everyone has to know that there are situations in life that alcohol just doesn’t go with.”
The drug commissioner of the federal government, Daniela Ludwig MdB, who has taken over the patronage of the poster campaign, said at the presentation: “Alcohol and driving is and remains an often life-threatening combination. Those who drink don’t drive! What sounds so simple, but is still a topic on which we work together and which we have to bring to the general public. I am very happy about the preventive commitment, which has been very successful for years, and I am happy to support this campaign. “
Numerous supporters of the campaign, such as the chairmen of the two Bundestag committees for food and agriculture as well as transport, made clear that increased awareness-raising about the risks of alcohol in road traffic is an important social and political concern. Representatives of the TÜV Association, the German Traffic Watch and the Association against Alcohol and Drugs in Road Traffic also attended the presentation of the campaign in Berlin.
The wide-ranging poster campaign for the German brewers was developed by the Düsseldorf agency Rumblefish, and is supported by the Outdoor Advertising Association. With a total of over 5,000 billboards and over 20,000 City Light posters, this year there will be a high reach of several hundred million contacts in German cities. In a first run in March 2020, the motifs could already be seen in Berlin, Hamburg, Düsseldorf, Frankfurt / Main, Hanover, Stuttgart, Bremen, Dresden and Munich, among others. A second round of the poster campaign will now follow in autumn. In order to address young people directly, the Brewers’ Association will also have the campaign motifs spread on social networks, especially via Instagram, Facebook and Twitter.
Further information on the Internet at www.bierbewusstgeniessen.de/ddad (http://www.bierbewusstgeniessen.de/ddad)
Press contact:
Marc-Oliver Huhnholz
Press officer
The German brewers
Tel.: 030/209167-16
Email: [email protected]
Original content from: Deutscher Brauer-Bund eV, transmitted by news aktuell
Original message: https://www.presseportal.de/pm/14818/4707666
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