At EY, you will have the opportunity to build a career that is as unique as you are. And with the global component, support, inclusive culture and technology, you can become the best version of yourself. We rely on your unique voice and perspective to help EY become even better, too. Join us and create an exceptional experience for yourselves and a better world for all.
The possibility
In this role, you will be called upon to support strategic planning, business facilitation and marketing as part of market access initiatives targeting three of our national priority sectors: Real Estate, Hospitality and Construction; Retail and consumer products; and Technology, media and telecommunications. As the Marketing and Facilitation Contact Person, you will be responsible for the management and delivery of the programs as well as the measurement of results. You will work closely with national sector leadership teams as well as regional leadership teams, combining national and local business objectives to lead the strategic planning process and determine the most effective market access programs and initiatives. effective in building our industry expertise and expanding our network, and fostering growth in opportunities and revenues. You will effectively use and communicate your in-depth knowledge of EY’s full range of capabilities and solutions to enable customer service teams to engage with customers, create opportunities and grow increasingly successful in the marketplace. Reputation, relationships, revenue… to be successful in this role, you will need to understand our business, our industries, our customers and our brand, and then continually evolve our strategy and tactics to help us secure mandates.
Your main responsibilities
- Be a key member of the national sector leadership teams to facilitate the expected growth of the group.
- Focus on strengthening our brand with account managers, potential clients and key influencers in the industry.
- Streamline the strategic planning process for Real Estate, Hospitality & Construction, Retail & Consumer Products, and Technology, Media & Telecommunications teams to determine appropriate market access activities to ensure Company growth on the market.
- Lead and manage the execution of the market access strategy, with particular emphasis on marketing campaigns. Work closely with industry leaders, including service line and sub-sector leaders, to determine business needs and investment areas.
- Manage projects focused on market access activities and prioritize initiatives in support of national strategic plans and opportunity development.
- Stay on top of demand, trends and opportunities through insightful analysis of the market, service lines and industry accounts, and continually identify new opportunities for improvement.
- Oversee adherence to industry-specific opportunities pipeline and revenue reporting requirements to monitor the impact of market access initiatives on pipeline, revenue and expected growth, and report on progress to The direction.
- Track and report on return on investment in campaigns, programs, events, sponsorships and marketing efforts.
- Ensure knowledge retention by leveraging the full range of EY services and solutions to deliver best practices and relevant insights across industries, and provide tools to facilitate discussions with clients.
- Foster connectivity, mobilization and communication across all sectors. Liaise with teams and global industry leaders, particularly in the areas of business development, operations, marketing and knowledge.
Skills and qualities for success
- Experience in managing marketing campaigns and creating content
- Ability to work alongside and communicate effectively with senior executives, being viewed as a credible trusted advisor
- Strong business acumen and understanding of cutting edge tactics to leverage branding to meet demand
- Demonstrated ability to bridge thought leadership documents, solutions and client issues to foster constructive discussion and strengthen relationships
- Ability to manage multiple high priority projects and ambiguous situations in a matrix environment with tight deadlines
- Strong analytical and quantitative skills, ability to review reports, interpret data and identify trends that will allow further targeting of the appropriate market access activities that will help grow the pipeline of opportunities
- Strong strategy, organization and project management skills and the ability to work independently
- Talent for public presentation and communication and the ability to clearly express concepts and ideas
- Process-oriented mindset, constant drive to find ways to improve efficiency and effectiveness
- Ability to work independently and with the team, drawing on persuasive skills to achieve results
- Ability to be a leader
- Excellent relationship building skills at all levels of internal and external stakeholders globally
- Excellent team player, ability to welcome new challenges and big ideas with enthusiasm, and curiosity
To be eligible for this position, you must have
- a bachelor’s degree, preferably a graduate degree, in business administration, marketing or a related field;
- at least eight years of relevant business experience;
- solid experience in the management and implementation of programs / projects / campaigns;
- strong stakeholder management skills; ease in working with senior leaders;
- a demonstrated ability to simultaneously manage multiple market access initiatives that result in the creation of a pipeline of opportunities and sales;
- In-depth knowledge of marketing trends, as well as related implementation and evaluation (data analysis, dashboarding, reporting, etc.);
- strong organizational and time management skills; demonstrated ability to simultaneously manage multiple priorities, stakeholders, complex projects and initiatives;
- strong team spirit – ability to work effectively independently and remotely.
Ideally you also have
- experience in the professional services sector, a great asset;
- B2B marketing experience an asset.
What we offer
We offer a competitive compensation package where you are compensated for your performance and which recognizes the value you bring to the business. Plus, our Total Rewards program lets you determine which benefits are right for you and which ones will help you build a solid foundation for your future. Our total compensation package includes comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation directive, which includes days paid by the Company so you take advantage of long weekends spread throughout the year, statutory holidays and paid personal time off (depending on the province of residence), as well as a range of interesting programs and benefits designed for your physical well-being, financial and social. You will also benefit from:
- the support and mentorship of some of the most inspiring colleagues in the industry;
- learning opportunities allowing you to acquire new skills and boost your career;
- the freedom and flexibility you need to play your role in the way that’s right for you.
Diversity and inclusiveness at EY
Diversity and inclusiveness are at the heart of who we are and how we work. We are committed to fostering an environment in which differences are valued, guidelines and practices are fair, and where our people feel a sense of belonging. As evidenced by the actions we have taken to combat systemic racism, our support for members of the LGBT + community as well as innovative projects such as the Center of Excellence in Neurodiversity and our accessibility initiatives, we accept and welcome the diversity of our people’s experiences, skills, backgrounds and perspectives, which makes them unique and helps us grow. Because we believe that it is by having the freedom to be true to themselves at work that our people will give their best and help build a better world.
If you can confirm that you meet the above criteria, contact us as soon as possible.
The exceptional EY experience. It’s up to you.
EY | Working together for a better world
EY’s raison d’être is to build a better world, to create long-term value for customers, people and society, and to build confidence in the financial markets.
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