NEW YORK.- Do you live in the United States and have not yet seen Barbie u Oppenheimer? This weekend you can catch up for $4 a ticket in theaters across the country. The second National Day of Cine will take place on Sunday, August 27, theater owners announced today, August 21. All movies, in all formats and at all times, will cost $4 at participating theaters on that date. More than 3,000 theaters will join the annual initiative, representing the majority of theaters in the United States, including theaters from leading chains AMC and Regal.
It is the second consecutive year that National Film Day is celebrated. Last year, the event organized by the Cinema Foundation, a non-profit affiliate of the National Association of Theater Owners (NATO), was considered a huge success. An estimated 8.1 million moviegoers bought $3 tickets on Saturday, September 3. The average movie ticket in 2022, according to the association, cost $10.53.
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This combination of images shows Margot Robbie in a scene from Barbie and Cillian Murphy in a scene from Oppenheimer.
AP/Warner Bros Pictures/Universal Pictures
The discounted date became the busiest day of the year for theaters. In a normally quiet season, theaters were full, and theaters sold plenty of popcorn. This year, the day was moved up slightly on the calendar, changing from Saturday to Sunday, and costs a dollar more.
Thanks to the interest that continues to generate Barbieas well as Oppenheimer, the August box office has been booming. On Sunday, the summer box office hit the $3.8 billion mark in ticket sales, according to data firm Comscore, up 16.6% from 2022 over the same period.
Although last year’s Film Day had a lower offer on the billboard (Top Gun: Maverick was the main attraction, more than two months after its premiere), this year it will feature Barbie in its fifth week. Greta Gerwig’s film has grossed $1.28 billion worldwide. there is also Oppenheimer, by Christopher Nolan (with 717.8 million worldwide), the second week of the Blue Beetle of DC Comics and the premieres Gran Turismo, Golda, Bottoms y Retribution (Time Trial).
The event will also serve for the public to see previews of the fall premieres.
FUENTE: AP
2023-08-21 20:18:39
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