As one of the core schedules, the National Day schedule will have 12 films released on September 28 and 29.Chinese film、shanghai movies、Enlight MediaMany leading film companies are participating in the distribution.
According to Maoyan statistics, as of 13:00 on September 28, the total pre-sale box office of new National Day movies has exceeded 100 million, reaching 136 million yuan. Among them, a total of 1.845 million tickets were issued on September 28 and 1.005 million tickets were issued on September 29.
This National Day release is dominated by domestic blockbusters, covering romance, war, suspense, and animation. The overall quality is high, and the industry is expected to continue the enthusiasm for summer releases.
The film and television media sector has generally been rising recently. On the 5th, the A-share film and television sector rose 2.57%. As of the close this morning, the A-share film and television index turned red, and many stocks rose.
The market continues to be hot
Animated films account for half of the National Day movies this year, such as “Paw Paw Team Movie 2: Super Adventure”, “Beacon Bear: Mission to Mars”, “The Little Mermaid: The Legend of the Sea Monster”, “I Am Nezha 2: There are a total of 6 movies including “Return of the Hero”, “Crazy Rescue” and “Kung Fu King: Tigers Go Up the Mountain”, focusing on the parent-child travel market during the National Day; in addition, there are 4 main theme movies, namely “Volunteers: Heroes Attack” and “Solid as a Rock” , “Moscow Operation” and “Happy Pony Lantern”; two comedy films “The Ex 4: Married Young” and “It Doesn’t Look So Passionate”.
As the producer of “The Ex 4: Young Marriage” and the main investor of “Volunteers: Heroes Attack”, China Films has total pre-sale box office of 50.8211 million and 22.9583 million respectively as of 13:00 on September 28. The proportions of films scheduled on the first day were 16.6% and 14.0% respectively.
Controlled and distributed by Enlight Media, “Solid as a Rock” produced by Beijing Hanli Pictures, Shanghai Film, etc. has a total pre-sale box office of 30.909 million, accounting for 12.5% of the first-day schedule.
As for the main theme movie during the National Day schedule,main forceArmy, which has been the National Day box office champion for four consecutive years. There are a total of 4 main theme movies scheduled for release this year. “Operation Moscow” has caught up with the marketing enthusiasm, and its total box office has gradually surpassed the original fourth place “It doesn’t seem to be so exciting”, while “Happy Pony Lantern” has received relatively low attention. “The Ex 4: Young Marriage” is currently leading the pre-sales volume, and the box office championship may belong to a hot IP.
Chinese films have recentlyperformanceAt the exchange meeting, it was stated that the box office volume during the National Day holidays from 2019 to 2021 exceeded about 4 billion yuan. After the holidays, good reputation films will have a long tail effect. It is expected that the overall box office of this year’s Mid-Autumn Festival and National Day period will still exceed 4 billion yuan. There is room for expansion.
China Merchants SecuritiesAccording to analysis, it can be seen from the summer box office that movie-goers will go to theaters due to the attraction of high-quality films and topical effects. The National Day film reserves this time includethemecontent, actors, directors and other perspectives have frequent highlights, which is worth looking forward to.
CICCresearch reportAnalysts believe that the competition for the title of the Mid-Autumn Festival and National Day films is relatively fierce, and the box office performance may be relatively balanced. The film’s reputation after screening and release may determine whether the film can successfully break through.
Top movies drive total box office
According to data disclosed by Maoyan, the proportion of the National Day box office in the country’s annual box office has increased to between 5% and 10% in recent years. In 2019, the total box office of the National Day box office reached a peak of 4.47 billion yuan, followed by 2021.
In the past two years, the National Day films “My Motherland and Me” and “Changjin Lake” have a full life cycle box office of 3.17 and 5.78 billion yuan respectively, thus contributing to the highest box office record in history.
Throughout the summer of 2023, although many imported films will compete in the market, domestic films will have a clear lead.
According to Beacon Professional Edition statistics, as of September 1, among the total number of summer moviegoers, domestic films accounted for 86.29%; domestic films accounted for 88% of the box office, the highest since 2016, contributing nearly 90% of the box office. The abundant supply of high-quality films with reasonable fixed-schedule patterns has brought about a reasonable distribution of box office volume. The top five films at the box office have formed a pattern of two films with a box office of 3.5 billion+, two films with a revenue of 2 billion+, and one with a box office of 1.5 billion+.
Everbright SecuritiesAnalysts believe that this year’s National Day movie box office is expected to hit a new record, possibly exceeding the 2019 peak of 4.47 billion yuan. The final box office of films released during this period (including the National Day and subsequent box office) is expected to range from 5.49 to 7.74 billion yuan. .
(Article source: Chinafundnewspaper)
