According to Dace Doviden, Chairman of the Board of Narvesen Baltija, one of the biggest events last year was the acquisition of the Caffeine cafe chain, but significant changes in sustainable development have also affected product packaging, where the company has become one of the leaders in the retail segment.
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“Narvesen Baltija” Dovidena noted that currently all 231 “Narvesen” brand outlets in Latvia are managed by independent entrepreneurs on the basis of franchise agreements. Last year, 10 new outlets were opened and work has continued to improve their quality, improving the assortment and strengthening customer loyalty. In cooperation with Latvian manufacturers, “Narvesen” continues to develop new products. In 2019, the private brand “Fresh & Tasty” accounted for 80% of the turnover of food along the way.
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“2019 has been successful for Narvesen, with retail sales growing by about 6% compared to 2018, which exceeded our forecasts. The franchise system has proven itself as a stable and self-justifying business model, while Narvesen has established itself as attractive. franchisor, “stressed Doviden.
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She added that last year investments were directed not only to network expansion and development of information technology (IT) infrastructure, but also to the implementation of a new sales concept. The support office has also moved to new premises in the business center “Origo One”.
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As noted by Doviden, in 2019, the parent company of Narvesen, Reitan Convenience, acquired UAB Keturi Rooms, whose SIA SIA Coffee Inn is represented in Riga by the cafe chain Caffeine. At the end of last year, there were 19 “Caffeine” cafes in Latvia, which were added to SIA “Narvesen Baltija” at the beginning of 2020.
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According to her, another significant innovation in 2019 was experienced in the field of sustainable development, continuing the purposeful sustainable packaging development policy. 100% recyclable or compostable lids are also available at Narvesen outlets.
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“People are increasingly trying to implement the principles of environmentally friendly living in their daily lives – sorting waste, going to the store to shop with a cloth bag, choosing a bicycle instead of a car. Narvesen is also purposefully developing a sustainable packaging policy in preparation for the European Parliament’s regulation,” , adding that the introduction of sustainable packaging will continue in 2020 as well.
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Like other Latvian companies, Narvesen was affected by the emergency situation in the country caused by the Covid-19 pandemic. Given the global challenges, Doviden noted that it is currently difficult to predict how the situation might develop in the future. According to her, this year “Narvesen Baltija” plans to reduce revenues and pay increased attention to cooperation partners. “However, we believe that the financial situation is stable enough to overcome the difficult year,” Doviden predicted.
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Narvesen Baltija was registered in 1997 and its share capital is 10.593 million euros. Narvesen Baltija’s turnover in 2018 was 64.22 million euros, but the company’s profit was 1.579 million euros. Narvesen is part of the Reitan group of companies represented in the Nordic and Baltic countries by brands such as Narvesen, Coffee Inn, Pressbyrån, R-kiosk and 7-Eleven.
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