Stop the diffusion and use of the image of Diego Armando Maradona by the former manager Stefano Ceci and, consequently, by Napoli, which had acquired the rights from Ceci. To put a point in the judicial controversy that has been dragging on for some time now is the single judge of Court of NaplesPaolo Andrea Vassallo (second civil section). In fact, the judge denied Ceci, legal representative of Diez Fze of Dubai, “any further use of the image of Diego Armando Maradona” and authorized Jorge Sebatian Baglietto, designated by the heirs of Diego Armando Maradona, judicial administrator of the succession, to a precautionary seizure on all assets and credits of Stefano Ceci until reaching the sum of 150 thousand euros.
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The judicial dispute concerns the damages alleged by Maradona’s heirs deriving from the production of jerseys used by the Azzurri team with the stylized effigy of the Argentine champion created by the architect Giuseppe Klain, marketed in large numbers, 6 thousand items, at a price of 150 euros each. for a gross income of 900 thousand euros. Ceci, however, had sold the marketing license for the image of Maradona for those shirts for a consideration of just € 22,500.
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For the judge, therefore, the sale of the license to market the image of the Argentine champion “at such a negligible price … appears to be a serious damage to the expectations of the heirs also in relation to the agreements contained in the contract signed by Maradona on August 17, 2020 which recognized 50% of the proceeds from the initiatives to the Licensor and required Ceci to report “. Furthermore, according to the judicial authorities, Ceci’s conduct “appears even more serious if one considers that, well before the signing of the agreement with SSC Napoli,” the heirs of Maradona had told Ceci “not to have the rights of image without their consent … “. The director appointed by the heirs of Maradona presented the precautionary appeal.
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