We live in a weird world. A world where, in just a few minutes, 100 skateboards painted with the blood of Tony Hawk sold like small pain hot blood sausage.
photo-credit">Image courtoisie Liquid Death
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Planks infused with the hemoglobin of the living God of skateboard, you say? Yes that’s exactly it. Produced in collaboration with US canned water company Liquid Death, these went on sale earlier this week in a very limited edition, with production of just 100 copies.
It was obviously for the company to strike a big publicity stunt, but also to raise funds for two foundations: one intended to reduce the number of plastic waste in the ocean and another which helps to build skateboard parks in needy communities.
photo-credit">Image courtoisie Liquid Death
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Unsurprisingly, the 100 boards embellished with Tony Hawk’s DNA, sold for $ 500 each, found a buyer in less than an hour on Tuesday, selling off almost as quickly as they were announced.
The strange campaign seems to want to leave a much bigger mark on popular culture, however.
Lil Nas X’s satanic shoes
To put you in context, it should be noted that this is not – surprisingly enough – the first product containing human blood on the market this year. This honor, or at least as far as we know, goes to «Satan Shoe» by rapper Lil Nas X.
photo-credit">Image courtesy MSCHF
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Launched last March with the New York company MSCHF, the 666 pairs of Nike shoes had been modified to include inscriptions and symbols of satanic inspiration, as well as a drop of blood from members of the team of MSCHF.
Immediately announced (and immediately sold), the sneakers had attracted controversy, especially for their inclusion of hemoglobin and their propensity to celebrate the work of Lucifer. Nike had also quickly continued MSCHF for misuse of its brand.
photo-credit">Photo AFP
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A few weeks later, a agreement had finally been concluded between the manufacturer and the team behind the “Satan Shoe”, which had agreed to withdraw from the market the curious article.
Two weights, two measures?
Which brings us back to Tony Hawk’s famous blood board which, for its part, did not attract the same consternation as the “Satan Shoe” of Lil Nas X, being rather hailed as a funny unusual object.
In doing so, several Internet users stressed that the rapper had resolutely not been entitled to the same treatment, underlining a certain hypocrisy on the part of the public.
The main interested party has also reacted on Twitter, wondering about the visible two weights, two measures.
now that tony hawk has released skateboards with his blood painted on them, and there was no public outrage, are y’all ready to admit y’all were never actually upset over the blood in the shoes? and maybe u were mad for some other reason?
– MONTERO ???? (@LilNasX) August 25, 2021
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“Are you willing to admit that you were never really mad about the blood in the shoes?” And that maybe you were for another reason? ”He said.
«Nah he tweakin»
However, it was not until a little later, reacting on Instagram to a post on the RapTV page, which asked for the public’s opinion on Tony Hawk’s new boards, that Lil Nas X launched the famous expression that went then quickly take the web by storm.
“Tony Hawk’s blood is used in limited edition $ 500 skateboards. Are you cool with that!? [Y’all rockin with it!?]”, Asked the publication, to which the artist replied:” No, he’s crazy [Nah he tweakin]».
At the time of writing, the comment had amassed more than 131,000 “likes”, inspiring the planet Instagram, which blithely uses the expression since.
So that’s why you probably see “Nah he tweakin»For a few hours everywhere on social networks.
A “saga” that has toured the world before returning to the side of Tony Hawk himself, who recognized the viral meme on his Twitter page.
photo-credit">Twitter screenshot
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Lil Nas X, for his part, took advantage of the media attention to promote his next album.
In short: enough to prove once again that the internet, like our world, is also quite strange.
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