Since taking the reins of the family business four years ago, Nicolas Nabhan, 32, a graduate of ESCE, has continued to develop the SRA group at breakneck speed, following in the footsteps of his father Amine. Nabhan, who has developed the group since the mid-80s.
Although he has carried out external growth operations for Sage integrators in Chalon-sur-Saône, Bordeaux and Paris over the last four years, to strengthen his dynamic, Nicolas Nabhan has also created a digital market Business Unit.
A year ago, he signed the acquisition of WebMedia RM, a company specializing in digital marketing from Saint-Chamond, then, a few days ago, he just finalized the acquisition of the Lyon agency of digital communication, Pilot’in (1.2 million euros turnover with 18 employees).
External growth still in the pipeline
“We plan to double the turnover of the Marketing Automation and digital performance BU within three years, a turnover which today represents 8 million euros out of the group’s 43 million. WebMedia RM will benefit from Pilot’in’s know-how on the training part which corresponds to 30% of the agency’s turnover but also on the use of marketing tools such as Hubspot”, underlines Nicolas Nabhan, who confirms also explore other avenues of external growth in its historic activity as a Sage integrator, notably one in Ain.
Present in 12 French cities including Lyon, Paris, Chalon-sur-Saône, Clermont-Ferrand, Toulouse, Avignon, Nice, Saint-Etienne, Bordeaux, Rennes and Lorient, in Reunion Island, in the West Indies as well as in Morocco and Tunisia and in Madagascar, the SRA group which today employs 300 employees (50 in Bron) has according to its young manager “the ambition to grow in order to continue to acquire skills in its historical professions and complementary professions with the sole credo of always offer a real local service. »
WebMedia RM will benefit from Pilot’in’s know-how on the training part… but also on the use of marketing tools like Hubspot
Nicolas Nabhan
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