When it comes to drinking water, Belgium is not yet the best student in the class. We still use too many plastic bottles and turn up our noses too often at tap water. Today on World Water Day, bottle brand Dopper wants to tackle both issues by encouraging us to share our tap water with each other.
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Here in Belgium, we still discharge between 30,000 and 100,000 tons of plastic into the sea every year. Bad numbers, which are partly the result of our love for water from the supermarket. A survey last summer with 1,000 Belgians showed that just under half of us still prefer bottled water. When visitors come over, almost seventy percent of us leave the tap completely to the left.
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“According to the Flemings, tap water is unhealthier and less tasty”, a study by the University of Antwerp also concluded earlier. “And that while it is perfectly safe. But bottled water is also unconsciously still seen as a form of status. It’s even just the norm during social events.”
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(Read more below the poll.)
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Poll
Do you drink tap water?
- Yes always. (75%)
- Yes, occasionally. (0%)
- No, I prefer bottled water. (25%)
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‘My tap is your tap’
A pity, because Belgian tap water excels in quality. And if we drink it from a reusable water bottle, we are well on our way to saving the environment. Such bottles are already fairly well established, but on the road it turns out that it is not yet practical. Does a Belgian fall on the go without water, he is forced to reach for water in a plastic bottle.
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To tackle this common problem, the Dutch bottle brand Dopper is launching a smart campaign today on World Water Day. With ‘My tap is your tap’ they want to encourage people to make their tap available at home for everyone on the go falls with an empty water bottle. Those who want to participate can order or download a free poster to hang behind the window.
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(Read more below the photo.)
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Dopper hopes this will create a new habit that will live on after World Water Day — extra karma points if you leave the poster hanging for as long as possible, the brand writes. In the hope that this will make it even easier for people to choose a reusable water bottle. Anyone who would like to participate and make his or her tap water available for thirsty people can download the poster download or order at dopper.com.
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Also read:
People over 55 are more prone to tap water shame (even if it’s not necessary)
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