“My spouse and I’ll by no means eat 4 kilos”: buyer thinks Albert Heijn mussel advert is pretend, division retailer disputes this

Nico Miciels is a buyer at Albert Heijn in Turnova. He needed to purchase mussels for himself and his spouse. The supply on the AH brochure appeared clear: 1 + 1 free, for 1 and a pair of kilo packs of mussels from Prins & Dingemanse. Nico would then not pay 8.99 euros for a kilo, however solely 4.5 euros. A great deal.

Since there have been no 1-kilo packs on the rack, Nico took one 2-kilo pack of mussels, pondering it might price him 8.99 euros. “The brochure says that 1 kilo prices 4.50 euros,” mentioned Nico. The financier thought otherwise. “For those who purchase one kilo, the second kilo is free,” mentioned Nico, who lodged a criticism with the federal government’s Financial Inspectorate. “This advert is fake.”

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Albert Heijn spokeswoman Ann Maes replied: “We definitely do not wish to mislead prospects and I do not assume we have now both. The mussels are flying out the door. We had purchased principally 1 kilo packs, however they ran out instantly in a number of locations. The supply is obvious: with one pack you get a second pack free of charge. So you should purchase two packs of 1 kilo, two packs of two kilos or a mix of the 2 and get one pack free.” (Learn extra under the image)

“The brochure would not say you get a second kilo free of charge, however you get a second pack of mussels free of charge. We had principally purchased 1 kilo packs, however they ran out instantly in a number of locations.”

Ann Maes

Albert Heijn

Nico may have purchased mussels at half worth if he had purchased two 2 kilo packs, however he and his spouse would by no means eat them. “I perceive that prospects are upset,” mentioned Ann Maes, “However all affords are legitimate whereas provides final. We had plenty of mussels in inventory, however the demand could be very excessive. Some shops nonetheless have 1 kilo packs, however this retailer could not anymore. We embrace a kilo worth within the brochure with every supply as a sign, on the particular request of our prospects. They wish to know the worth per kilo to check costs. However the brochure would not say that you just get a second kilo free of charge, however that you just get a second pack of mussels free of charge.”