Congratulations, because Austria’s marketing community has selected you in the “Tourism, Gastronomy, Transport & Logistics” category Marketing Leader 2023 chosen. Why do you think you were so well received by Austria’s marketing community?
Benita Weiland: Of course, I would like to say that I only got noticed because of my great implementations over the last few months, but I have to admit that I am very lucky with Swing Kitchen. Both vegan burgers and the story of Swing Kitchen are extremely rewarding and let me do what I do best: be creative.
What qualities do you think a marketing leader needs to have?
Weiland: A marketing leader not only has to master the classic marketing skills, but above all he has to be honest with himself. Anyone who presents results more beautifully than they actually are or does not view themselves critically will not develop further and cannot act as a pioneer.
You work as the marketing director for Swing Kitchen. What have been your biggest milestones in this role to date?
Weiland: My role at Swing Kitchen is incredibly varied, so it’s hard to pick out individual milestones. But there was one project that I actually remember very much and that I am reminded of every time I shop at BillaPlus. At the end of 2023 we launched our cheezecake and our almond nougat dream in the frozen department at BillaPlus. It’s something very special to not only see your own work digitally on advertising channels, but also to be able to mock the product out in the “real” world.
What goals do you still pursue in your role in 2024?
Weiland: The rest of the year at Swing Kitchen will be all about convincing guests with exciting content and new dishes. The Swing Kitchen brand should continue to be perceived as a vegan pioneer and be the first point of contact in Veganuary 2025.
How important are awards and accolades in general for you and Swing Kitchen?
Weiland: Of course, we are always happy when we are recognized. It encourages us in what we do and motivates us to continue doing so in the future.
