First of all, it is worth taking a look at the bare numbers: US model Kendall Jenner has more than 163 million subscribers on Instagram, and 31.4 million people follow her on Twitter. The 25-year-old has repeatedly been considered the best-paid model in the world since 2017 and receives a large part of the public attention she receives through her social media activities. Kim Kardashian’s half-sister markets cosmetic products, fashion collections, jewelry, shoes and handbags on her channels.
Social media is therefore part of her extremely successful business strategy, and Jenner’s rise to become a top model is undoubtedly linked to her talent for successful self-presentation. Her decision years ago not to rely on the established Facebook, but rather on the fast-growing Instagram instead, turned out to be spot-on. In 2017, Jenner was the model with the most followers on the platform worldwide. But she didn’t shy away from temporarily deleting her account. “Instagram is simply not the same without her,” stated Marie Claire magazine in 2016, shocked, millions of followers were confused, according to People magazine. “Sometimes I delete Instagram or Twitter or Snapchat from my phone for a few days,” Jenner revealed in an interview. It annoys her that some of her friends, including her younger sister, Kylie Jenner, just couldn’t put her phone down.
In the meantime, Kendall Jenner has long been active on Instagram again, but says she has enough difficulties to put her cell phone away. “My relationship with social media is a bit addicting at the moment,” said the 25-year-old in an interview with Vogue magazine. “I don’t think that’s a good thing, and I’m not proud to say that.” But she believes that this problem affects many people.
The constant looks at the cell phone and the computer are not good for her, said Jenner. It is the first thing she does in the morning. “I find that the more I look at the screen, the more I feel disconnected from my own body or what is happening in front of me.” Jenner interviewed Jorge Partida, a psychologist with the Los Angeles County Department of Mental Health. Jenner had already sat down with other experts in a whole series of interviews on the subject of mental health and talked about anxiety disorders in her childhood.
The fact that the model, who became famous early on through the reality show “Keeping Up with the Kardashians”, spread her interview about the unhealthy side effects of internet consumption and the addiction to the likes on all of her social media channels shows the whole thing pretty nicely Crux of the matter. But Jenner isn’t the only one struggling with social media. Pamela Anderson had recently freed herself from her accounts, and Ed Sheeran had already taken longer breaks. Maybe an approach for Kendall Jenner too? When she announced in 2016 that she needed a break, she was able to endure the withdrawal for just a week.
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