“I wouldn’t mind you kissing me, na-na-na/But you gotta take your chance before it passes, na-na-na/If you’re looking for something to break the ice, banana, banana, banana, na-na-na…” It could have been Beatles’ “Yellow Submarine” or Donovan’s “Mellow Yellow.” It is finally “The Banana Split” of Lio which accompanies the advertisement of the new yellow iPhone 14, unveiled Tuesday by Apple. A planetary advertising spot called “Hello Yellow” which mixes real and animated images around a young man who wanders in the streets and captures the spirit of the times with his smartphone.
