We often tend to forget it, but donating blood can save a life. Through its new advertising campaign, the French Blood Establishment is appealing for donations. For the occasion, the organization called on a monster of French music: Enrico Macias. The artist has reinterpreted one of his iconic titles “The beggar of love”.
The French blood establishment advertising film with Enrico Macias
L’French blood establishment appeals to the generous fiber in each of us during this festive period. Blood supplies need to be replenished to meet the needs of hospitals. To carry out its advertising campaign, the EFS entrusted the task to the agency DDB Paris. The goal is to create awareness so that everyone can donate blood and the collection can be a real success.
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The ad ofEFS to promote blood donation opens with a view of Enrico Macias playing the guitar. Sitting near a fireplace, in a recording studio, the singer sings the serenade to us with words full of meaning. The artist plays on our sensitive chord to encourage us to donate blood to the French blood establishment.
We notice a touch of humor at the end of his performance. A young man comes to ask the artist to resume his song by putting on an ugly Christmas sweater. The latter smiles and categorically refuses to wear horror …
What is the music for the EFS 2022 commercial?
“Give them platelets, especially no money. Your greatest wealth is your blood… ”. Thus, begins the song of Enrico Macias whose lyrics have been modified and which we could rename “the beggar of blood”. “The beggar of love” is a song by Enrico Macias from his album “The France of my childhood” released in 1980. The song was awarded a gold record as the success was great.
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Enrico Macias from his real name Gaston ghrenassia is a French singer of Algerian origin. He became popular in France at the end of the 60s and also donned the costume of producer and actor with flying colors. For all his years, he has succeeded in the feat of remaining in the hearts of the French by remaining this generous and committed artist that we know. He is still found today behind the camera in a series Netflix alongside Jonathan Cohen.
