Sent July 1, 2022, 12:13 pm
The data from the 2022 edition of the Beauregard festival, organized in Hérouville-Saint-Clair, near Caen (Calvados), looked promising. However, in the last few weeks, the additional costs have accumulated for the organizer The price of the VIP lounges floor has gone from 18,000 to 33,000 euros, that of fuel to power the generators has doubled, from 60 euro cents to 1.20 euros.
With a budget of over € 8 million for five days of the festival, the calculations are in the head of Paul Langeois, programmer and co-director of the event. “In such a period and with a caliber limited to 30,000 entries per day, we had, according to our forecasts, an 85% fill rate to amortize our budget,” he explains. This time, the agreement between the pre-crisis forecasts and today is no longer the same. The fill rate to be met must now reach 93%.
The fill rate to be met must now reach 93%.
However, after two years of absence, the organizers wanted to celebrate their comeback in style. For the first time in its history, which began in 2009 in two days (20,000 admissions), the program will take place over five days, from Wednesday 6 July to Sunday 10 July. “We wanted to hit hard, to show that we were still alive after this health crisis and these two 2020 and 2021 editions that we prepared and then canceled,” notes Paul Langeois.
Complete muse in forty-eight hours
Every night, the headliners will push, from Muse to Chiara Luciani, from Madness to Orelsan, from Martin Solveig to Liam Gallagher, from M to Juliette Armanet. As soon as the announcement of the arrival of the three Englishmen from Muse, scheduled for July 6, 12,000 tickets left in five minutes and the evening sold out in forty-eight hours. “It does us so much good, it’s the greatest gift from an audience that has been loyal to us from the start,” says the co-director. Good news, because tickets account for 60% to 65% of revenue.
Since then, full capacity was announced on Saturday 9 July as well and the figure of 150,000 festivalgoers should be approached for the entire duration. On the 35 hectares of the park of the Beauregard castle, in full preparation, the two large stages are mounted. It takes four weeks to get everything ready. Once again, the last scare a few days before the event. The shortage of manpower also affects the entertainment world; a new main stage had to be found for lack of installers at one of the tenants of the imposing structure, long awaited in Normandy.
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