Music and conviviality in an atypical market

A whole new concept in the world of commerce was born in the Malagasy capital. Going to the market in a good-natured atmosphere, after a hard day or week of work is now possible. Indeed, Dyve Market, a craft market located in the new Dyve Garden Anosivavaka shopping center, now offers Zoma by DYVE, every Friday evening from 6:30 p.m.

A craft market:

The Dyve Market located on the ground floor of the shopping center is a universe inspired by the European Halles and the Malagasy “Zoma”, open from Monday to Sunday. It was designed so that people can do their shopping serenely, in a place where they are likely to find everything they might need.

Julie Taloumis, the promoter’s granddaughter and the owner of this shopping center, who is none other than Yves Schneller, specifies that there will be no major retailers or mass-market brands, but rather carefully arranged spaces where craftsmen and traders specializing in their respective fields will exhibit their products.

« Our goal is to have an impact in Madagascar and promote products and traders from Madagascar, instead of making a large surface“, she adds.

Friday night market:

It is also about creating a pleasant and unpretentious living space. Thus, an evening of musical entertainment will be organized there every Friday evening. ” People will be able to come, even without a budget, just sit down, enjoy the music and consume nothing, just as they will be able to visit each store in the “market” which will remain open until there are no more clients. »

A network of artists has been created thanks to this initiative, which thereby contributes to their promotion. If last Friday Manou Radonason, Kaloina Randriamihajasoa and Tsanta Randriamihajasoa had offered a rather jazzy atmosphere there, the animations could be totally different each time. The evening will see the participation of renowned artists and young rising artists according to a well-established schedule.

The great advantage of this formula, the opening of the market well after office hours, at a time when the other shopping centers are all already closed, allowing all those who finish late or those looking for a small last minute gift to find their happiness.

Well-being and a meeting place:

Currently 50% open, Dyve Garden will host a food court in a month. A space dedicated to well-being which will house two sports halls, a spa, a nursery and a healthy restaurant, will open a little later.

In the meantime, you can take advantage of all the shops already open without forgetting the Zoma de Dyve, the unmissable event on weekends.

The fragrance of God