Mrs. Rushmore supports Global Summit Neuro

Salamanca disseminates the faces of the most educated researchers on the human brain on the occasion of the campaign “Your brain does not know it”.

On the occasion of the international conference on research into neurodegenerative diseases, the Queen Sofia Foundation y Sra. Rushmorewith the support of the HUNDRED Foundationlaunch a campaign to raise awareness of the need to investigate these diseases and recognize the work of researchers.

The Global Summit Neuro 2020/22 land on Salamanca, between June 21 and 24, where eminences from all over the planet will meet to publicize these diseases. However, such experts in neurodegenerative diseases are not known. How is it possible that the people who know the most about our brain, our brain does not even put a face to them? Mrs. Rushmore answers this question with a campaign “Your brain doesn’t know”.

A campaign, which has been active since June 20, will feature online pieces, exterior and special actions for the occasion. The entire city of Salamanca has thrown itself into the campaign and during these days you will be able to take a few “Kosiks”chocolate candies and nuts, named after Kenneth S. Kosik (California neuroscience professor) in Confectioneries Saint Lucia. In addition, you can drink “The José A. Obeso Inchausti cocktail” in the cocktail bar The Doctor Cocktail or a refreshing tea made with ginger, mint and other natural ingredients that are beneficial for the brain, named after Jose A. Obeso Inchaustidirector of the Center for Neuroscience.

On the other hand, you can also taste the tasty «Inga Zerr Salad» in the Doze restaurant, where a delicious dish named after one of the most important neurologists in Europe is offered, Inga Zerr. Another peculiarity will be to sleep in «La Suite Orla Hardiman»in the Abba Fonseca HotelIn honor to Orla Hardimanrenowned professor at Trinity College.

In addition, Salamanca offers support to this campaign with posters showing the faces of the speakers at this event, the world’s leading experts, including the Nobel Prize winner Thomas C. Südhof.

Datasheet

Advertiser: Queen Sofia Foundation

Product/Category: Neuro Congress Campaign 2022

campaign title: Your brain doesn’t know

Duration pieces: From 06/20/22 to 06/24/22

Media Insertion: Exterior (Flags, Mupis) / Special actions

Customer Contact: Jose Luis Nogueira Guastavino, Mary Eugenia Simon, Arthur Coello

Producer: The orphanage

Directors: Sergio Iglesias

Agency: Sra. Rushmore

Creative General Directors: Xisela Lopez

Creative director: Noel Filardi, Aurora M. Hidalgo

creative team: Jesús Beltrán, Alejandro Galán, Elena Gil, Alejandro González.

Accounts Team: Marta Palencia, Gabriel Laiseca, Belen Garcia Perea, Melisa Garcia

Producers Agency: Isabel Galvez, Marta Cid.

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