An internal document has been leaked from MrBeast which reveals some of the secrets behind his success on YouTube. This document, written by Jimmy Donaldson himself, contains details on how he and his team produce content to keep viewers engaged and optimize the monetization of their videos.
He document The filter is shared with new members of your production team, so that they understand your vision and methodology when working. It details the exact structure that a video should have to maximize its impact.
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The first minute, for example, is key to capturing the viewer’s attention, while specific moments in the video are designed to re-engage the audience and keep them interested until the end.
Here is a summary of the formula from MrBeast’s videos:
- First minute: capture attention with good lighting.
- Minutes 1 to 3: transition from expectation to action, showing progress in the story.
- Minute 3: introduce something impressive that surprises.
- Minutes 3 to 6: exciting, fast-paced content to keep interest alive.
- Minute 6 onwards: reengage the viewer to ensure they see the ending.
MrBeast and his team plan every detail of their videos to make them go viral. From lighting to scene changes, everything is thought out to keep the audience engaged. They also recommend ending videos abruptly to improve retention and make more money.
In the document, MrBeast also shares his work philosophy: no one is fired for making mistakes, as he sees them as opportunities to learn. However, he demands that everyone assume their responsibilities without excuses.
Finally, MrBeast makes it clear that his goal is to make the best videos possible for YouTube and he is looking for committed people who will work hard to achieve this.
