For more than ten years, the flagship program of YouTube ‘whatdafaqshow’ It was still a pillar of digital entertainment in Latin America. The creator, José Romero, is often called Mox recently announced the end of this project which marked a moment on the stage. In an exclusive interview with Infobae Perú, the creator of the content thought about closing this circle, the current situation of YouTube in Peru, and the paths he sees for the future in the digital domain.
In 2010, when YouTube was still a search engine for creators, Mox He saw a unique opportunity in the platform. “I don’t look like a YouTube dad or anything like that. “I discovered the platform and realized it had great potential to build a community,” he humbly recalls. ‘Whatdafaqshow’ was born at a time when the word “YouTuber” was just starting to gain relevance in the area
The program, with its irreverent style and sarcastic humor, quickly won over an audience that loved new and different content. He was a pioneer in his form and in his way of connecting with his audience, paving the way for many creators to come after him.
After 15 years on stage, Mox reflects on the wide view of digital content in Peru. For him, the local YouTube ecosystem has not evolved to the same extent as the rest of the world. “The YouTube world in Peru is very small. The trends here are completely different from the global trends. Now everyone is streaming, and I think that answers the demand for television formats on the Internet,” he explains.
His observation reveals an interesting phenomenon: in Peru, the content in YouTube has adopted a format closer to traditional television, with gossip, sports and morning talk shows that replicate the dynamics of the small screen. “A lot of people say they go to YouTube because it’s different from TV, but here what you see is the same,” he said.
End of the ‘whatdafaqshow’ It was not a decision taken lightly. For Moxthe program was always a different proposition and it was important to stay true to that premise. “I wanted to finish it because it seemed like a good thing to close at 15 years old. “No one has produced content as long without selling out as Internet trends,” he says proudly.
However, creative fatigue and loss of fun also played an important role in the process. “If the question is why I finished it, because it seemed like a good thing to finish it at 15 years old, because no one has made content after 15 years, no one has done until good and kept its base, never sold. internet trends or whatever, I feel like it’s a very nice closure. The other one is clearly creativity, I didn’t want to do it anymore, it was already hard for me to do it, it wasn’t fun to do it anymore, I always said I was going to finish it, I was going to leave the program when it was no longer fun and last year for me was already “more like work,” he said.
The closure not only represents the end of a platform, but also a tribute to what it built: a unique space that resisted the temptation to adapt to passing fashions, to maintain its authenticity until the last episode.
Although Mox we explored the world of streaming on platforms like Twitchthey decided not to stay that way. In 2018, he rejected contracts with the purple platform and Facebookbecause the sacrifice of time and lifestyle involved in being a climber did not suit his priorities.
However, in 2022, after the pandemic, he gave Twitch a chance for a year and a half. “It’s good to maintain a community, but it requires sitting in front of a computer for hours every day. Although I have a lot of respect for climbers, it just wasn’t for me,” he explains.
His brief attempt at streaming allowed him to appreciate the effort behind this role, although he reiterated that it was not the right path for him, especially as he had to connect for several hours every day to meet the people who followed him, and that this is the right path. lifestyle does not match the one he maintains to this day.
By closing the ‘whatdafaqshow’, Mox it is in a transition phase. After 15 years of uninterrupted work, he is taking a well-deserved rest, but he is already seeing new projects, which he will reveal in 2025, although he will come in from time to time. TikTok to do fights with other content creators.
“Next year I have a very interesting project on YouTube. I want to change the business a little because, in the end, everyone who is on social media is in the business of attention,” he shares. Their goal is to move away from relying solely on attention metrics and explore a complementary model that is not based solely on visibility.
Although he did not reveal specific details, he announced that he works in collaboration with others to develop innovative ideas that will surprise his audience. “They are really cool and beautiful projects that people are going to enjoy,” he said.
The effect of ‘whatdafaqshow’ surpassing numbers. Mox raised more than a program; He created a community that was with him for 15 years. His ability to adapt to changes without losing his meaning made him a reference for a whole generation of creators.
The farewell ‘Whatdafaqshow’ does not mark the end of Mox, but the beginning of a new phase. His influence in the Peruvian and Latin American digital world is still intact, and his followers are ready to join him in the next chapters of his career.
With nostalgia and emotion, fans say goodbye to a program that brought them laughter, reflection and unforgettable moments. Meanwhile, Mox is preparing to reinvent himself once again, proving that creativity and passion have no expiration date.
2024-12-01 21:12:00
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This text appears to be a news article article about Mox, the creator of the YouTube programme “Whatdafaqshow,” and his decision to end the show. Here are some key takeaways:
* **Mox decided to end “Whatdafaqshow” after 15 years.** He felt it was a good time to close the chapter, maintaining its authenticity and resisting trends.
* **creative fatigue and loss of fun played a role in the decision.** Mox stated that producing the show no longer felt fulfilling.
* **Mox briefly experimented with streaming on platforms like Twitch and Facebook but ultimately rejected those paths.** He appreciated the community aspect but found the time commitment and required lifestyle incompatible with his priorities.
**the article portrays Mox’s decision as a thoughtful and intentional move, prioritizing his creative well-being and autonomy over chasing trends or adopting a lifestyle that didn’t align with his values.**
