Founded in February 2023, Movon has set itself the goal of becoming the leading provider of sustainable mobility solutions in the fleet sector. Heads Corporate Branding has given the new brand a suitable shape with a concise brand design.
editorial staff
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2. May 2023
As a subsidiary of Amag Leasing, Movon offers leasing transactions for fleet customers and fleet services from a single source. “We optimize the mobility of our business customers with sustainable and innovative solutions and at the same time support them in achieving their corporate goals,” says Managing Director Sergio Calabrese, explaining Movon’s mission.
The dynamism and progressiveness suggested in the name, derived from the English term “move on”, is also reflected in the design. The accent arc in the logo is intended to signal movement and underline the meaningful pronunciation. With a warm, energetic image aesthetic, Movon also wants to present itself as a holistic, innovative partner in the fleet leasing business for SMEs and large companies. The bright blue as the brand color rounds off the dynamic appearance.
Responsible at Movon: Sergio Calabrese (Managing Director), Giovanni Luca Carta (Head of Sales & Communication), Jamilla Allaoui (Manager Marketing Communications). Responsible at Heads Corporate Branding: Ralph Hermann, Dominique Banschbach, Sina Frank (consulting/strategy), Marco Simonetti (design/graphics).
2023-05-02 16:21:56
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