With the revival of entertainment in the country, concerts and shows have had a significant revival viewers in recent months.
This was stated in an interview. Luis Guillermo Quintero, manager of the Movistar Arena e who also pointed out that so far this year they have 47 shows in the venue.
(See: More than 20 concerts open the Coliseo Live ‘curtain’).
What is the balance that can be made of the operation, after reactivation?
The balance so far this year has been very positive, and it is that after coming from a pandemic that hit the entertainment industry, because we were the first to close, we see that people want to go out and enjoy the shows.
What is the capacity of the Arena and how many shows has it had so far in 2022?
The maximum capacity of the Arena is 13,000 people. And to date we have 47 shows.
How much has the income increased?
We recorded a 60% growth in our income compared to 2019. Clearly we also had more shows, in fact in 2019 we did 62 shows and this year we will end up with 90 shows.
As the dollar rises, have you seen affectation at concerts?
At some point the dollar will have an impact on us, although there has been no hit to date, I believe that for the events that will be launched in February and March 2023 we could see an impact on the dollar account. Please note that the events presented today were negotiated by the promoters four or five months ago. Given the landscape, we believe that for the first or second quarter of next year we may see some affectation at the box office, as an international artist is paid in dollars. Without a doubt, the promoters will have to do their own calculations, depending on their business plans.
As for the rental part of the Arena, have there been any increases?
We made moderate adjustments, as everything went up.
(See: Concerts That Will Give More to Talk About in the Second Half of 2022).
They reached one million spectators, how has Movistar Arena been strengthened?
From the beginning we have dreamed of this goal. Although we have been stopped for 18 months, seeing the operation of the 26 months we have been open to the public, reaching one million visitors in 160 exhibitions is an important milestone.
And this milestone is not just for the Movistar Arena, but for the city, as we have positioned ourselves as one of the most important venues in the region. It is in this place that the artists express themselves more closely with the spectators. In fact, the artists told us that the Movistar Arena is at the level of the great stages of the world.
Here the artists live a pleasant experience, not only with their audience, but also in the backstage, in the catering that is offered to them, among other services.
Luis Guillermo Quintero, manager of the Movistar Arena.
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What experiences can your visitors have?
Our spectators will be able to enjoy the best presentations, in fact all the services we have at our disposal ensure that the Arena welcomes any artist, both national and international. For example, this year with the reactivation we have demonstrated it with concerts by international artists such as Miley Cyrus, Kiss, Rafael, Gorillaz.
As for national artists, bands like Morat stand out, artists like Juanes, Andrés Cepeda, among others. Without a doubt, the Movistar Arena is a world of sensations and spectators feel safe, that’s why we call it the heart of Bogotá and this heart beats every day and offers different experiences for all types of spectators, whether they buy a ticket in the first row or if they buy it in the last row.
(See: Plan and Save: This Will Cost You to Go to a Tomorrowland).
What is the technology used to set up the shows?
Our business is to rent the Arena and the promoter is in charge of getting the production for the show. However, we have allies in the audio, lighting, video, power plant, logistics, and food and beverage industries. We depend on all the allies to think like us: to offer the best service.
Now we have a room with all the features to receive any international show, we have a maneuvering area that can accommodate 10 trucks with production equipment for the disassembly or assembly of shows.
Likewise, in the heart of the Arena, we have a technical grid that carries up to 90 tons of weight, which allows you to stage two or three shows at the same time.
This ease of assembly and disassembly makes the shows efficient and this at the production level is vital and for the promoter also because it means less costs and less time.
(See: Estéreo Picnic 2023: these are the pre-sale ticket prices).
In the food & beverage part, how many companies have you collaborated with?
In the food and beverage sector we have several companies, both inside and outside the Arena. The establishments located outside are open all year round and inside the Arena there is the Venues Snacks company, which provides us with the entire portfolio to serve the 12,000 or 13,000 spectators who arrive for the show.
What happens next year?
While there are a lot of expectations, we’re focused on what’s left of the year, there are more than 40 shows running through December. 2022 will be remembered as a year of entertainment in Colombia.
JOHANA LORDUY
Journalists portfolio
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