Judith Haberlehner is the manager responsible for B2B marketing for the EMEA Mobile Business Group (MBG). This was announced by the Lenovo subsidiary Motorola on August 17th. In her new role, Haberlehner will manage Motorola for Business and lead Motorola’s B2B marketing initiatives in Europe, the Middle East and Africa.
Haberlehner gained experience in the B2B technology sector in positions at Nokia and Microsoft. Most recently she was Marketing Lead for Austria and Switzerland at Netapp Austria.
Haberlehner is delighted to be taking on the new position now that the B2B business is growing significantly: “Motorola’s expansion in this area puts the company in a promising position to drive demand and challenge the smartphone industry in the B2B space.” , she is quoted in a statement.
Haberlehner strengthens B2B commitment
The area that Haberlehner is taking over is increasingly using synergies with the parent company Lenovo. Among other things, Motorola emphasizes the market launch of the ThinkPhone at the beginning of the year and the cooperation with Microsoft for the integration of cloud functions in Windows 365.
Jutta Peinze, EMEA MBG Marketing Director explained: „Judith Haberlehner’s appointment is an important milestone for Motorola Enterprise and underscores our commitment to the B2B sector.” Her experience and passion will drive the Motorola for Business marketing strategy.
