MotorK launches its conversational marketing tool LiveSparK. In a context of digitalization of relationships between distributor and customer, the link can take many forms. The LiveSparK solution therefore integrates chatbot, live chat, video calls and co-browsing on the website. The tool therefore makes it possible to provide information when searching for information on the internet portal. It also allows real-time help in configuring an online model.
An improved online experience
MotorK tested this tool as part of a pilot phase, the results of which demonstrated an increase in 25 % prospects. This support comes at a time when consumers increasingly appreciate the use of Chatbots on the sites they browse. « In all sectors, and today also in automotive retail, the key to success lies in creating an increasingly personalized customer journey” underlines Jean-Pierre DiernazFrance director and strategic director of MotorK.
2023-10-11 23:10:18
#MotorK #lance #LiveSpark
